Social media and public service. Wow. This sounds like an exciting episode, I know. But hang on! This really gets into the meat and potatoes of making social media work for you!

Russel Lolacher has been in social media from the beginning also in his role of director of web and social media services for the BC ministry of transportation and infrastructure. In 2021 his team was put into a challenging position as the entire province of British Columbia was and they rose to the challenge.

Russel shares real experiences and tactics of how they put social media to work for them and the broader public.

👇👇

Check out the link below as well as links to the podcast and more! Also, let me know what you think of this podcast. Your feedback keeps me going!

https://digital-done-right.com/new-normal-podcast-1/2022/russellolacher

Questions asked:

#1 How did you get your hijacked Instagram account back?

#2 “Social has become a critical communication tool and is a part of our public infrastructure. this work is important!”

• Explain what happened and more so, how has the role of social in public service changed in your last 10 years?

#3 We spoke in 2013 about companies needing to humanize and get into social service.

• How does that transferring to public social service?

#4 “Building Trust Through Social Media” is the title of your session at the 2022 Government Social Media Conference in Dallas, TX.

• tell me what your talking about

• how does a govt org build trust?

• is this any different from any other company trying to build trust?

#5 Lets talk about content marketing in the public service arena.

• What is content marketing?

• What is the importance of generating content?

⚜️ ABOUT DIGITAL.DONE.RIGHT. ⚜️

It is a global education and consulting platform on a mission to get companies and organizations comfortable engaging with the digital world to:

✅ Attract today’s digital consumer

✅ Design more engaging digital experiences

✅ Drive growth, conversion, and sales across the customer/user journey

Our mission is all about informing and getting the word out on how the digital divide can be bridged. Working with organisations, small businesses as well as corporations we develop strategies to address the agile customer communications of today and how these can be tamed for maximal business value.

https://digital-done-right.com/what-i-do