• Rethinking Lead Gen

  • Dec 20 2024
  • Length: 50 mins
  • Podcast

Rethinking Lead Gen

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  • Summary

  • Discover the next generation of lead generation with Mike Adams, founder of Introstars. In this episode of Edge of Growth, Mike reveals how warm introductions, referral programs, and leveraging super connectors can transform your go-to-market strategy. Learn why trust beats cold outreach and how to operationalize relationships to drive real results

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