Luis Gonzalez was once someone who chased quick thrills. He would spend hours absorbed in video games or scrolling on his phone without a clear idea of what came next. Over time, he realized that short-lived thrills wouldn’t build the life he wanted. Today, he’s a 28-year-old realtor who mixes focused self-improvement with the drive to succeed in a challenging market.

It wasn’t always smooth for Luis. A couple of years ago, he felt stuck and started craving real change. That’s when he picked up running. He says, “You would be surprised what your body can do and what your mind can do.” He started most days at five or six in the morning, hitting the pavement or the weight room. Even when he hated the idea of stepping into a cold tub, he saw that doing the difficult thing first often led to a stronger day.

He’s big on self-development, not only with fitness but also with building a better mindset. Early on, he chased instant rewards, but soon he realized this approach wouldn’t help him grow. He thought more about his future after meeting a supportive partner. He began asking himself where he wanted to be in the next few years. That new perspective helped him decide to step up and tackle big goals. While building himself physically through running, he discovered a mental toughness that helped him push through hurdles.

Outside of fitness, he had some inside knowledge about real estate, thanks to his parents, yet that alone didn’t guarantee success. He got his license when he was 21, but he wasn’t serious about it at first. After a stint in the restaurant industry, he started to see how to manage stress and deal with different personalities, both of which proved useful in real estate. The long hours of bartending taught him about grit, but he knew he wanted something else. Eventually, he returned to the property world and devoted himself to doing it his way.

He didn’t rely on old methods like cold calling. Instead, he leaned into social media to show homes and highlight his approach. He admits he was once nervous about posting videos, worried about the comments or lack of reactions. He recalls the early days of getting little response: “I realized posting consistently is the key.” Over time, he saw engagement grow, which boosted his confidence and brought in more leads.

He also believes that genuine videos beat fancy editing or flashy camera work. A simple, authentic style helped him connect with people across Illinois. Those videos did more than showcase homes, they showed Luis’s determination. People could see he was hardworking and reachable, so they wanted to do business with him. He turned likes and follows into clients by staying real.

Luis set a goal of helping 43 families in 2025. He figured out that number by reviewing average home prices in his region and mapping it to his income goals. The way he sees it, one must plan big and then take consistent steps each day. His mindset is the same for running marathons. He’s determined to beat his personal record next time around by chipping away at his training plan. Even if it means slogging through tough miles, he believes sticking with the plan will pay off.

In talking about what kept him going, Luis points out the power of consistency. “Be consistent, be genuine. Stick with it. Don’t give up when it’s not working right away,” he says. He thinks it could take months or even a year before everything truly clicks. He just stays loyal to the work, one day at a time. For anyone trying to reach a big goal, whether it’s landing new clients or crossing that marathon finish line, he offers one simple outlook: work hard, be patient, and trust your effort.

He knows results don’t happen by luck. They show up when you show up, even on the days you’d rather roll over and grab your phone. Whether he’s booking new clients, filming a short clip, or taking on a 26.2-mile challenge, he’s living proof that big wins follow small daily steps. His

Dan Spiegel’s story isn’t just about commercial real estate; it’s about staying curious, being adaptable, and finding joy in what you do. As Senior Vice President and Managing Director at Coldwell Banker Commercial, Dan has spent over 30 years mastering his craft and mentoring others in a field that thrives on relationships, perseverance, and forward-thinking.

Dan’s entrance into the real estate world wasn’t planned. After earning a master’s degree in urban planning, he stumbled into a research role in commercial real estate. “I didn’t study real estate, but I fell in love with it,” Dan shares. His unexpected start paved the way for a thriving career, proving that where you begin doesn’t define where you’ll go.

In the world of commercial real estate, relationships are everything. Dan emphasizes the importance of curiosity—not just about properties but about the people behind them. “Think about the whole person,” he advises. “A client isn’t just a deal; they’re someone with goals, challenges, and even kids who might need a babysitter.” By adding value to every aspect of a client’s life, Dan explains, you create a bond that goes beyond transactions.

Building relationships is one thing, but maintaining them over decades takes strategy and effort. Dan insists that organization is key. “If you don’t have a system to track conversations, birthdays, or even small details, you lose credibility.” He advocates for CRMs but makes an important distinction: “The best CRM is the one you’ll actually use.”

When asked about closing deals, Dan doesn’t sugarcoat the reality of hard work. “You need to be filling the top of the funnel constantly,” he explains. Deals take time, and the pipeline has to be robust to withstand inevitable setbacks. He also stresses the need to stay ahead of market trends, pivoting when necessary. “Some brokers switch from buildings to land when they see the market shifting. You have to adapt.”

Dan’s career is a testament to the power of team-building. His secret? Hiring people who aren’t like him. “It’s easy to hire people you like because they’re similar to you,” he admits. “But a great team is made up of individuals with complementary skills.” For example, a detail-oriented team member can balance out someone who’s a great door-opener but struggles with follow-through.

Adaptability has been a cornerstone of Dan’s success. While he has stayed in the commercial real estate industry, he has evolved within it. He encourages others to seek growth opportunities, even without changing jobs. “Reinvent yourself within your role,” he advises. “Staying in one place doesn’t mean standing still.”

For Dan, joy is non-negotiable. He believes you should thrive in what you do or make a change. “You’ll never grow if you don’t enjoy what you’re doing,” he says. This philosophy has guided his career and inspired those around him.

Finally, Dan shares a piece of wisdom that encapsulates his approach: “Learn from everyone you meet. Everyone has something to teach you.” Whether it’s a colleague, a client, or even a competitor, there’s always an opportunity to grow.

Michael McLean, Jr. has spent his career redefining what it means to be a real estate developer. As the managing partner of Condor Partners, he isn’t content to simply build spaces—he’s committed to revitalizing entire communities. “We don’t just helicopter in, put up a building, and leave,” Michael shared. “We’re there to stay, to engage, and to ensure what we build remains a positive influence for generations.”

This ethos of long-term impact sets Michael apart in an industry often criticized for prioritizing profits over people. His work on transformative projects like Mural Park in Chicago’s Pilsen neighborhood illustrates a different approach—one rooted in collaboration and trust. “Community engagement has never harmed me,” he said. “It’s always informed me better about what I should be doing.”

Michael emphasizes transparency as the cornerstone of his leadership. Whether it’s his team, the communities he works within, or the investors he partners with, trust is non-negotiable. “If you can’t build trust, you’re starting off on the wrong foot,” he explained. For Michael, trust isn’t just a buzzword—it’s a foundational principle that shapes every decision, from initial community conversations to long-term project sustainability.

His dedication to fostering trust is particularly evident in the Truly Evanston project. Michael saw an opportunity to do more than just add another apartment complex to the area. By incorporating workforce housing and creating local jobs, Truly Evanston became a catalyst for economic and social integration. “We’re working with the high school and community college,” he noted. “This year, we’ll put over $3 million into the local economy.”

But the road to success hasn’t been without its challenges. Financing remains a constant hurdle, particularly because Condor Partners specializes in diverse, often unconventional projects. “We’re not repeating the same product over and over,” Michael explained. “Each project requires us to find new investors and generate excitement from scratch.”

Despite these challenges, Michael’s passion for his work keeps him going. That passion, he said, is a key criterion for every project his firm takes on. “If we wake up one day and realize we’re not going to make any money on a project, are we still excited to work on it?” he asked. For Michael, the answer must always be yes.

What truly sets Michael apart is his commitment to listening. Whether engaging with residents, teammates, or skeptics, he values differing perspectives. “If we can understand where opposition is coming from, we don’t have to agree, but we can develop respect,” he said. This openness not only mitigates conflict but also leads to better, more inclusive developments.

Michael believes Chicago is poised to lead the Rust Belt’s resurgence. “Our fundamentals are strong,” he said. “We’re discussing our challenges openly, which many other cities aren’t doing.” With a focus on urbanization, thoughtful design, and cultural leadership, Michael is confident Chicago will continue to evolve as a model for modern city development.

Balancing his professional ambitions with his personal life has been key to his success. Michael’s firm invests locally, allowing him to prioritize family and community without sacrificing quality. “We’ve chosen not to invest in markets that pull us away from our values,” he said. This intentional approach ensures that his work remains aligned with his principles, both personally and professionally.

As Michael looks to the future, his optimism is palpable. “Development isn’t just about buildings; it’s about people,” he said. And with leaders like him at the helm, the future of Chicago—and the communities he touches—looks brighter than ever.