Luis Gonzalez was once someone who chased quick thrills. He would spend hours absorbed in video games or scrolling on his phone without a clear idea of what came next. Over time, he realized that short-lived thrills wouldn’t build the life he wanted. Today, he’s a 28-year-old realtor who mixes focused self-improvement with the drive to succeed in a challenging market.

It wasn’t always smooth for Luis. A couple of years ago, he felt stuck and started craving real change. That’s when he picked up running. He says, “You would be surprised what your body can do and what your mind can do.” He started most days at five or six in the morning, hitting the pavement or the weight room. Even when he hated the idea of stepping into a cold tub, he saw that doing the difficult thing first often led to a stronger day.

He’s big on self-development, not only with fitness but also with building a better mindset. Early on, he chased instant rewards, but soon he realized this approach wouldn’t help him grow. He thought more about his future after meeting a supportive partner. He began asking himself where he wanted to be in the next few years. That new perspective helped him decide to step up and tackle big goals. While building himself physically through running, he discovered a mental toughness that helped him push through hurdles.

Outside of fitness, he had some inside knowledge about real estate, thanks to his parents, yet that alone didn’t guarantee success. He got his license when he was 21, but he wasn’t serious about it at first. After a stint in the restaurant industry, he started to see how to manage stress and deal with different personalities, both of which proved useful in real estate. The long hours of bartending taught him about grit, but he knew he wanted something else. Eventually, he returned to the property world and devoted himself to doing it his way.

He didn’t rely on old methods like cold calling. Instead, he leaned into social media to show homes and highlight his approach. He admits he was once nervous about posting videos, worried about the comments or lack of reactions. He recalls the early days of getting little response: “I realized posting consistently is the key.” Over time, he saw engagement grow, which boosted his confidence and brought in more leads.

He also believes that genuine videos beat fancy editing or flashy camera work. A simple, authentic style helped him connect with people across Illinois. Those videos did more than showcase homes, they showed Luis’s determination. People could see he was hardworking and reachable, so they wanted to do business with him. He turned likes and follows into clients by staying real.

Luis set a goal of helping 43 families in 2025. He figured out that number by reviewing average home prices in his region and mapping it to his income goals. The way he sees it, one must plan big and then take consistent steps each day. His mindset is the same for running marathons. He’s determined to beat his personal record next time around by chipping away at his training plan. Even if it means slogging through tough miles, he believes sticking with the plan will pay off.

In talking about what kept him going, Luis points out the power of consistency. “Be consistent, be genuine. Stick with it. Don’t give up when it’s not working right away,” he says. He thinks it could take months or even a year before everything truly clicks. He just stays loyal to the work, one day at a time. For anyone trying to reach a big goal, whether it’s landing new clients or crossing that marathon finish line, he offers one simple outlook: work hard, be patient, and trust your effort.

He knows results don’t happen by luck. They show up when you show up, even on the days you’d rather roll over and grab your phone. Whether he’s booking new clients, filming a short clip, or taking on a 26.2-mile challenge, he’s living proof that big wins follow small daily steps. His