What is Quiz-Centered Marketing? Only the strategy every entrepreneur needs!

In this episode, we dive into the game-changing strategy of quiz-centered marketing. Whether you're a coach, course creator, or e-commerce business owner, you'll discover how quizzes can become the heartbeat of your marketing strategy - attracting, nurturing, and converting your ideal audience.

Here's what you'll learn:

• What is quiz-centered marketing? Understand how quizzes are more than just lead magnets; they're tools for creating meaningful and effective conversations with your audience.
• Who is it for? Learn why almost any business owner can benefit from quizzes.
• Why is it different? We'll explore why quizzes stand out from traditional lead magnets.
• How does it work? Learn how you can use quiz-centered marketing to grow your list with ready-to-buy subscribers!

Links & Resources

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.

In this episode, we'll tackle a common question in the world of quiz creation: When is the best time to ask for an email address? Should it be before the quiz begins or after the participant has gone through the questions?

I'll break it all down and share my take on why asking for the email after the quiz can lead to higher-quality, more engaged leads. If you’ve ever wondered when to collect emails in your funnel, this episode is for you.

Here’s what you’ll learn:

• Why asking for an email after the quiz builds trust and keeps participants engaged.
• The psychology behind curiosity and how quizzes harness it to drive conversions.
• The key difference between a quiz and other lead magnets (hint: it’s about consumption).
• Two effective ways to structure your email collection at the end of a quiz.
• How waiting to collect emails improves lead quality and audience connection.

This episode is packed with actionable insights to help you refine your quiz funnel and ensure your leads are not just plentiful, but primed for conversion.

Resources & Links:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.

Similar to the chicken or the egg debate, the quiz or the PDF is a debate that needs to be settled once and for all!

In this episode, I’m sharing why a quiz should always come first in your funnel.

Quizzes are more than just fun and engaging—they're strategic tools that allow you to learn about your audience, segment them effectively, and deliver personalized value. PDFs, templates, and other traditional lead magnets have their place, but they’re far more effective when used after the quiz.

Here’s what we’ll cover today:

• Why starting with a quiz creates a stronger connection with your audience.
• How quizzes provide personalized value and insights that lead to better conversions.
• The problem with “one-size-fits-all” lead magnets and how quizzes solve it.
• A step-by-step breakdown of how to use quiz results to segment your list and deliver targeted follow-up content.
• Real-life examples of using quiz insights to create hyper-targeted resources

A quiz isn’t just another lead magnet—it’s the starting point for an entire funnel that builds trust, creates connections, and drives conversions. Stop sending people straight to PDFs or checklists. Instead, start with a quiz that helps them learn about themselves and gives you the information you need to serve them better.

Links & Resources:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What’s the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.

In today’s episode, we’re diving into a juicy topic: Should you tease possible results when promoting your quiz? Spoiler alert: My answer is a big, enthusiastic yes—and I’m breaking down exactly why.

Here’s what I cover in this episode:

• Why teasing quiz results piques curiosity and gets people excited to take your quiz.
• How sharing a sneak peek of possible outcomes can help quiz participants connect with your quiz on a deeper level.
• Real-life examples of how teasing results has created excitement and engagement (like the story of four sisters discovering their unique strengths through our marketing quiz).
• How teasing results can increase visibility and share-ability of your quiz.
• Creative ways to tease results without giving everything away!

I’ll also share examples from my own quizzes, like the holiday marketing quiz featuring nostalgic characters like Cindy Lou Who and Kevin McCallister, and how simple teases like character images led to more clicks and engagement.

By the end of this episode, you’ll feel confident about teasing your quiz results to build curiosity and create buzz around your quiz. A little hint goes a long way!

Links & Resources:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.

In today's episode, I’m issuing a public service announcement—with love, of course.

Here’s the thing: I’m not downloading your PDF. Not your meal plan, your checklist, or your subject line freebies. And honestly, neither is your audience. It’s not because those resources are bad, but because the game has changed. It’s 2025, and we need to talk about why generic lead magnets are no longer cutting it.

Here’s what I dive into in this episode:

• Why one-size-fits-all lead magnets are losing their appeal in the age of AI.
• How tools like ChatGPT have set the bar for personalization—and what that means for your lead generation strategy.
• The power of quizzes to deliver personalized value and insights that AI can’t replace.
• How quizzes create trust, connection, and engagement in a way that PDFs and checklists never could.
• Why your expertise paired with a quiz is the ultimate tool to meet your audience’s needs.

The bottom line: It’s time to shift your lead magnet strategy. Quizzes are the ultimate way to show your audience you understand them while equipping them with the knowledge they need to make AI tools, like ChatGPT, work better for them. Your quiz doesn’t just stop at results—it creates an experience that sets the stage for your audience to say “yes” to your offers.

Links & Resources:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What’s the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.

In this quick and value-packed episode, we'll dive into the art of crafting the right quiz questions to engage your audience and drive conversions. If you’ve ever wondered how to create quiz questions that feel authentic and relatable while providing you with actionable insights, this episode is a must-listen.

What You’ll Learn in This Episode:

• The difference between situational and hypothetical questions (and why it matters).
• How situational questions help your audience feel seen, heard, and understood.
• Why relatable, real-life scenarios are key to building trust and authority with quiz takers.
• Examples of how to reframe questions to increase engagement and accuracy in results.
• How these questions not only improve the quiz experience but also set the stage for better segmentation and targeted marketing.

Whether you’re a seasoned quiz creator or just starting to explore the power of quizzes, you’ll walk away with actionable tips to refine your strategy and get clearer insights into your audience.

Resources & Links:

• Ready to create your own high-converting quiz? Check out The Quiz Creator:
• Take Our Quiz > What's the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for listening! Don’t forget to subscribe, leave a review, and share this episode with your fellow entrepreneurs who want to level up their marketing with quizzes.

🎙️ Welcome to The Quiz Centered Marketing Podcast!

In this short and sweet trailer episode, host Yesenia Faiella introduces you to the podcast that’s going to revolutionize the way you approach marketing. If you’ve been searching for a smarter, more engaging way to grow your business, you’re in the right place.

Here’s what you can expect from Quiz Centered Marketing:

✨ Bite-sized episodes packed with actionable strategies to help you build smarter funnels, grow your email list, and connect with your audience.

✨ A fresh perspective on how quizzes can be the heartbeat of your marketing strategy—driving everything from social media growth to personalized email campaigns.

✨ Insider tips on creating irresistible quizzes, using them effectively in your marketing, and turning leads into ready-to-buy customers.

And if you’re wondering how to create and host your own quiz, don’t worry—Yesenia has you covered with The Quiz Creator, the tool that lets you create, host, and launch quizzes directly on your platform.

💡 Ready to learn how quizzes can transform your marketing? Hit that Follow button and get ready to dive into actionable, quiz-centered strategies you can use right away!

• The Quiz Creator: www.createyourquiz.com
• Follow Us on Instagram: www.instagram.com/thequizcreator
• Take Our Quiz: What's the Easiest Way for You to Market YOUR Business? www.createyourquiz.com/marketing-quiz

👉 Don’t forget to subscribe so you never miss an episode! Episode one is coming soon, and we can’t wait to have you along for the journey.