What is Quiz-Centered Marketing? Only the strategy every entrepreneur needs!

In this episode, we dive into the game-changing strategy of quiz-centered marketing. Whether you're a coach, course creator, or e-commerce business owner, you'll discover how quizzes can become the heartbeat of your marketing strategy - attracting, nurturing, and converting your ideal audience.

Here's what you'll learn:

• What is quiz-centered marketing? Understand how quizzes are more than just lead magnets; they're tools for creating meaningful and effective conversations with your audience.
• Who is it for? Learn why almost any business owner can benefit from quizzes.
• Why is it different? We'll explore why quizzes stand out from traditional lead magnets.
• How does it work? Learn how you can use quiz-centered marketing to grow your list with ready-to-buy subscribers!

Links & Resources

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.

In this episode, we'll tackle a common question in the world of quiz creation: When is the best time to ask for an email address? Should it be before the quiz begins or after the participant has gone through the questions?

I'll break it all down and share my take on why asking for the email after the quiz can lead to higher-quality, more engaged leads. If you’ve ever wondered when to collect emails in your funnel, this episode is for you.

Here’s what you’ll learn:

• Why asking for an email after the quiz builds trust and keeps participants engaged.
• The psychology behind curiosity and how quizzes harness it to drive conversions.
• The key difference between a quiz and other lead magnets (hint: it’s about consumption).
• Two effective ways to structure your email collection at the end of a quiz.
• How waiting to collect emails improves lead quality and audience connection.

This episode is packed with actionable insights to help you refine your quiz funnel and ensure your leads are not just plentiful, but primed for conversion.

Resources & Links:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.

Similar to the chicken or the egg debate, the quiz or the PDF is a debate that needs to be settled once and for all!

In this episode, I’m sharing why a quiz should always come first in your funnel.

Quizzes are more than just fun and engaging—they're strategic tools that allow you to learn about your audience, segment them effectively, and deliver personalized value. PDFs, templates, and other traditional lead magnets have their place, but they’re far more effective when used after the quiz.

Here’s what we’ll cover today:

• Why starting with a quiz creates a stronger connection with your audience.
• How quizzes provide personalized value and insights that lead to better conversions.
• The problem with “one-size-fits-all” lead magnets and how quizzes solve it.
• A step-by-step breakdown of how to use quiz results to segment your list and deliver targeted follow-up content.
• Real-life examples of using quiz insights to create hyper-targeted resources

A quiz isn’t just another lead magnet—it’s the starting point for an entire funnel that builds trust, creates connections, and drives conversions. Stop sending people straight to PDFs or checklists. Instead, start with a quiz that helps them learn about themselves and gives you the information you need to serve them better.

Links & Resources:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What’s the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.