Since OpenAI's ChatGPT became publicly available in November 2022, the world has been captivated by the possibilities of generative artificial intelligence (AI). But AI isn't new: companies have been developing AI and machine learning technologies for many years. One organization with a rich history in this area is IBM. As the hype about AI continues to build, it's crucial that firms implement the technology effectively for their business. IBM has decades of experience applying AI in real-world solutions to deliver tangible outcomes in industries such as HR and healthcare.

In our latest podcast episode, Bola Rotibi, CCS Insight's Chief of Enterprise Research, was joined by IBM's Andi Britt, Senior Partner and Talent Transformation Leader, and Jon Lester, Vice President for HR Technology, Data and AI, to delve into IBM's AI vision and the technology's impact on the enterprise market.

The discussion unpacked the practical applications and complexities of generative AI, offering a glimpse into the future to shape effective AI strategies.

The episode explores:

• Current applications of generative AI in the real world
• Challenges faced by early adopters of new technologies
• Ethical implications and considerations for businesses
• Predictions for the future of AI.

CCS Insight has produced a free report detailing the key points of the podcast discussion, available here.