In this episode, Wendy and Krystal highlight the importance of validating your offer before spending time, money, and energy on a product or service that may not be aligned with your personal goals—or your audience’s needs. They discuss setting a clear vision for your business (including the profit you need to make), researching your target market, and understanding whether your offer is truly scalable and sustainable. You’ll learn why upfront self-awareness, market insight, and thoughtful planning can save you from wasted resources and help you create a business model that’s both profitable and fulfilling.

Key Takeaways:

• Know Your Goals: Determine how much money you need to make and how much time/energy you can realistically invest.
• Align Your Strengths & Values: The best offers fit both your personal aspirations and your audience’s actual demands.
• Run the Numbers: Pricing, scalability, and sustainability are crucial factors—avoid underpricing or over-delivering in ways that drain you.
• Embrace Curiosity: Approach new ideas with a “testing” mindset instead of fear or shame. This way, you’ll spot winning offers faster—and pivot when needed.

Ready to delve deeper into building a business that lets you truly savor life? Join the waitlist for our private podcast, the Savour Podcast, where we continue the conversation and share exclusive insights. Visit serendipitousrebel.com/savourpodcast to sign up now!

Resources:

Are you feeling a little lost as a business owner? Whether its help with marketing strategy, funnels, funnel tech or just getting over the overwhelm of everything you need to do, Savour Coaching is the answer. Let us help you navigate the journey of online business. Check out Savour Coaching Today at https://serendipitousrebel.com/savourcoaching

Interested in our private Savour Podcast? For more real conversations between Wendy and Krystal check out the Savour Podcast launching this spring. Sign up for the waitlist at https://serendipitousrebel.com/savourpodcast.com

Meet your podcast hosts:

We are Wendy and Krystal - two travel entrepreneurs turned business and marketing coaches, respectively. We help female entrepreneurs create the life they want and build an aligned business to make more impact in the world. We do this through various programs that help female coaches and consultants launch masterminds, achieve short term goals in their businesses through private coaching, and help grow their community and establish themselves as thought leaders.

Our podcast covers all the issues we face as female entrepreneurs - from juggling our multiple roles as mothers and business owners to the ever changing landscape of online business.

Connect with us:

Instagram: https://www.instagram.com/serendipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/company/serendipitous-rebel/

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebel.com/blog

Loved this episode? Leave us a review and rating!

Harnessing VIA Character Strengths for Personal and Professional Growth

In this session of the Savour Summit, Wendy Guth and co-host discuss the importance of self-reflection, personal growth, and understanding one's character strengths through the VIA Character Strengths assessment. The conversation covers Wendy's transition from a meeting planner to a coaching role, the value of knowing your strengths and lesser strengths, and how this knowledge applies to solopreneurship, coaching, and creating effective business models. They also delve into how character strengths can help you navigate both good and tough times, align your business with personal values, and improve resilience. Key takeaways include leveraging opportunities, aligning business practices with strengths, and the importance of continual assessment and adaptation.

00:00 Introduction to Savour Summit

00:57 Wendy's Journey: From Meeting Planner to Coach

03:41 The Importance of VIA Character Strengths

07:58 Applying Character Strengths in Coaching

13:06 Leveraging Strengths for Personal and Professional Growth

35:04 Conclusion and Key Takeaways

Resources:

Are you feeling a little lost as a business owner? Whether its help with marketing strategy, funnels, funnel tech or just getting over the overwhelm of everything you need to do, Savour Coaching is the answer. Let us help you navigate the journey of online business. Check out Savour Coaching Today at https://serendipitousrebel.com/savourcoaching

Interested in our private Savour Podcast? For more real conversations between Wendy and Krystal check out the Savour Podcast launching this spring. Sign up for the waitlist at https://serendipitousrebel.com/savourpodcast.com

Meet your podcast hosts:

We are Wendy and Krystal - two travel entrepreneurs turned business and marketing coaches, respectively. We help female entrepreneurs create the life they want and build an aligned business to make more impact in the world. We do this through various programs that help female coaches and consultants launch masterminds, achieve short term goals in their businesses through private coaching, and help grow their community and establish themselves as thought leaders.

Our podcast covers all the issues we face as female entrepreneurs - from juggling our multiple roles as mothers and business owners to the ever changing landscape of online business.

Connect with us:

Instagram: https://www.instagram.com/serendipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/company/serendipitous-rebel/

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebel.com/blog

Loved this episode? Leave us a review and rating!

In this kickoff to their Savour Summit for female entrepreneurs, Wendy and Krystal introduce the concept of self-awareness as the vital foundation for building a successful, fulfilling business. They emphasize how knowing your strengths, preferences, and alignment can help you make smarter decisions, avoid shiny-object distractions, and stay authentic to your purpose.

They also outline their holistic SAVOR model—Step Out of Your Comfort Zone, Align Your Passions & Interests, Venture Under Your Own Power, Open Yourself to Connections, Unwind with Self Care and Ritualize Gratitude & Celebration—as a framework for guiding both personal and professional growth. When you are aligned with what lights you up, you can tap into a state of flow and maintain momentum without burning out.

Finally, Wendy and Krystal highlight the first part of the Savour Summit's lineup of expert speakers, each sharing insights on self-awareness, including human design, intuitive gifts, character strengths, and more. They invite listeners to soak up the lessons, take notes, and reach out with feedback—emphasizing that true success in entrepreneurship begins with understanding yourself first.

Check out our private podcast for more behind the scenes conversations: https://serendipitousrebel.com/savourpodcast

Meet your podcast hosts:

We are Wendy and Krystal - two travel entrepreneurs turned business and marketing coaches, respectively. We help female entrepreneurs create the life they want and define their voices to make more impact in the world. We do this through various programs that help female coaches and consultants launch masterminds, achieve short term goals in their businesses through private coaching, and launch podcasts to help grow their community and establish themselves as thought leaders.

Our podcast covers all the issues we face as female entrepreneurs - from juggling our multiple roles as mothers and business owners to the ever changing landscape of online business.

Connect with us:

Instagram: https://www.instagram.com/serndipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/serendipitousrebel

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebelpodcast.com

Loved this episode? Leave us a review and rating!