Hello Productizers,

Got a good one for you today.

There’s a bunch of swiss cheese information out there about how to grow your business with paid advertising — it’s got a lot of holes in it.

The “gurus” make it sound like there’s some magic targeting trick or ad template shortcut that will make you bucketloads of money.

There isn’t.

If you really want to grow your business with advertising there is a lot that you have to get right.

With me this week is advertising expert Brice Gump — founder and CEO of Major Impact Media.

Over the last 5 years, Brice Gump and his agency have helped dozens of established online businesses acquire thousands of customers through effective advertising.

He shares his journey working with digital products & course creators and helping them to grow their sales with paid advertising on Facebook and YouTube.

Lots of insightful and inspiring stuff with Brice. Enjoy!

• 0.33 - The types of problems that people pay Brice and his agency to solve.
• 1:20 - How Brice started Major Impact Media, and his online background.
• 4:05 - How his business model is set up, how he charges, his team, and the number of clients.
• 5:20 - Best advice and tips for businesses that want to break into online advertising.
• 7:05 - The one thing you need to get right to increase traffic and lead flow.
• 8:52 - How much revenue Major Impact Media makes per month.
• 11:13 - Learn how to position yourself in the market, charge higher prices, and work with high-end businesses as a service-based business.
• 13:23 - How to get your first $1000 in revenue.
• 17:07 - Best go-to resources and people that have helped Brice grow Major Impact media.
• 19:32 - Get to know what would break if your business tripled overnight and how to fix it.
• 23:08 - How to grow your business using referrals.

1. Develop relationships with people and they’ll want to work with you and help you move your business forward. As a business owner, you should build professional relationships. Relationship building from a business standpoint can help you retain current customers, get new customers, and manage your reputation. You should also seek to build relationships with your employees and members of your community.

When starting a business, you’ll need to acquire a lot of skills at different times. One of the best things you could adopt is just-in-time learning. Learn what you need to learn when you need to learn it.

2. Build your company's knowledge Base. Build systems and processes to internally hire and train people.

Reports show that businesses that have implemented a knowledge base see increases in collaboration, productivity, and employee engagement. The benefits of a knowledge base have extensive effects. When your employees are empowered to do their jobs faster and more efficiently, your company’s customers and partners benefit as well.

3. You need to get testimonials and case studies within the first 60-90 days when they are very happy. Ask for testimonials when you’re getting great results for your clients. It’s not advisable to ask for a testimonial after you’ve lost that client.

Customer: Digital products and course creators +

Mechanism: Paid advertising on Facebook, Instagram, Google, and YouTube =

Results: Over $4,500,000 in digital products, online courses, and high-

Hey Productizers,

Today, I’m thrilled to have Jesse Forrest of Copywriting Crew as a guest. He has been a copywriter for over 16 years and has worked with some extremely high-profile clients around the world. Jesse breaks down what it takes to run a productized service as a professional copywriter and provides some really unique insights on networking.

Let’s get to it!

Golden Timestamps:

• 1:20 - Business owners know that they should publish content, but finding time is the challenge
• 3:23 - From a career in door-to-door sales to copywriting
• 4:47 - Copywriting is salesmanship in print
• 5:00 - Jesse’s early days as a copywriter to building a productized service
• 12:00 - How Copywriting Crew is set up - turning words into a product
• 16:21 - Combining copywriting and content writing into one business
• 18:22 - Building a lean, streamlined, and efficient team
• 20:37 - Picking a price point for productized content services
• 26:00 - What does ‘simple’ look like for you?
• 27:09 - Unlocking early revenue for Copywriting Crew through networking
• 28:00 - Conferences as an opportunity to network with future customers
• 33:19 - Pro-tip for introverts at a conference: 20 seconds of courage
• 36:00 - The biggest hurdle for Copywriting Crew
• 40:00 - Jesse’s superpower in running a productized service

Key Takeaways:

1. What does ‘simple’ look like? I love this question because it helps you hit the reset button and figure out the quickest, most efficient solution to your problem or challenge. Understanding the simplest way out of a situation was the key to boosting CopypwritingCrew’s business.
2. Networking is essential in a Productized Service business -- what it looks like today may be different, but don’t be afraid to put yourself out there, talk to people, attend conferences, and muster up those ‘20 seconds of courage that could transform your business.
3. Conferences or virtual events, communities, and business groups give you a chance to interact with potential clients or customers. Whether you consider yourself an extrovert or not, find opportunities to meet people in your industry. It goes a long way in your learning, growth, and success.

Business Model Breakdown:

Customer: Businesses, agencies, and entrepreneurs

Mechanism: A team of expert native English speakers

Result: Affordable and fast-turnaround writing services for businesses, agencies and entrepreneurs

Pain: Most business owners lack the time, skill, or confidence to handle regular content posting

Solution: Writing services as packaged products in a done-for-you model

Offer: Copywriting and content writing packages ranging from $49 to $195 per product

Courage is the fuel of your business

Big Idea: Changing professions takes courage, choosing to start a business takes courage, every big decision you make will require you to challenge the norm, and be courageous.

Thinking Time + Action:

• When was the last time you did something that you were afraid of? Did you ramp up your courage to make a business-altering decision? List some potential goals that you find so audacious that they’re terrifying.
• What does s

Hello Productizers!

I have a treat for you - our guest for today is Brian Casel of AudienceOps.

Audience Ops is a content marketing business that offers a done-for-you blogging service. They’re focused on helping B2B online companies grow their audience and customer base. Brian is a serial-entrepreneur with great insight into running and scaling up a successful productized service business so there’s plenty for us to unpack!!

Exclusive Interview:

*I apologize in advance for my poor audio. This was recorded before I got my new mic.

Golden Timestamps:

• 1:13 - What problems does AudienceOps solve
• 11:26 - From selling a productized service to starting the next one!
• 13:00 - The benefits of a Done-For-You service
• 16:35 - Working with a 25-member remote team
• 17:10 - How to position your pricing
• 19:00 - You need a long-term strategy for content
• 21:00 - The biggest learning for AudienceOps
• 23:00 - A long-term mindset for your team is important too
• 26:00 - Early success for AudienceOps
• 30:00 - The trick to growing your network - community!
• 32:14 - You don’t need a lot to get a productized service business going
• 33:40 - The challenges in scaling up AudienceOps

Key Takeaways:

1. Think long-term: It’s important to think long-term and look at providing long-term value not just for your business, or your clients, but your employees too. This kind of mindset will carry you through seasons of unpredictability.
3. Everyone has a network: You may not be a pro at networking, you don’t necessarily have to be either. Reach out to those you know, the people that form your immediate network. Attend events, get facetime with people in your industry.
5. Getting off the ground is easier than you think in the productized service business: Unlike many other businesses that require a large amount of starting capital, research, and set-up costs, a productized service can get off the ground quite quickly and easily.

Business Model Breakdown:

Customer: Online businesses looking to grow their customer base

Mechanism: Done-for-you blog, podcasts, and case study content development

Result: Reach more customers, expand your business, grow your brand

Pain: Content marketing is a difficult space to navigate, it takes time, effort, and expertise.

Solution: End-to-end content planning, production, and distribution

Offer: Blogging services at $850 - $1700/month

Never underestimate your network

Big Idea: Your network is the first place to go to when refining your productized service business and getting it off the group - not just because they may be your potential customer base, but it provides an incredible opportunity to solicit honest, unencumbered feedback about what may work, where you can improve, and where your potential blind spots are. Leverage your network!

Thinking Time + Action:

• If this is your first productized service business, or if you’re currently building one -- what are some ways you can think long-term? What does that look like for you today? List out a few decisions you made in the last month that will provide long-term value.
• <