In the first episode of 2025, Andrew George and Melissa Pikul discuss emerging trends in the e-commerce industry. They dive into the role of AI in business, the rise of live shopping experiences, and the importance of sustainability. They also explore subscription models, local and micro-community marketing, and the benefits and challenges of multi-channel sales strategies. This episode offers valuable insights and actionable tips for creative product-based business owners looking to grow their businesses in the coming year.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

Membership Waitlist

00:00 Welcome to the Product Growth Lab Podcast

00:35 2025 Trends and Opportunities for E-commerce

01:20 The Impact of AI on Business

05:45 Live Shopping Experiences

10:23 Sustainability in Business

12:44 Subscriptions and Membership Models

17:41 Localized and Micro Community Marketing

19:49 Multi-Channel Sales Strategies

27:30 Conclusion and Final Thoughts

Avoiding Common Giveaway Pitfalls for Business Growth

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul dive into the topic of giveaways and reveal common mistakes to avoid. They discuss why giveaways are effective for list growth, brand awareness, and sales, but also caution against errors such as choosing the wrong prize, overcomplicating the entry process, ignoring legal guidelines, failing to promote the giveaway, and neglecting follow-up. The hosts provide actionable tips and share real-life examples to ensure that listeners can run successful and effective giveaways for their product-based businesses.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

00:00 Welcome to the Product Growth Lab Podcast

00:35 Introduction to Today's Topic: Giveaways

01:19 Common Pitfalls of Giveaways

01:58 Choosing the Right Prize

05:52 Simplifying the Entry Process

11:05 Legal and Platform Rules

14:29 Promoting Your Giveaway

18:09 Following Up After the Giveaway

22:50 Conclusion and Final Thoughts

Finding Winning Products Your Customers Actually Want

In this episode of the Product Growth Lab podcast hosted by Melissa Pikul, creative product-based business owners learn how to identify and develop products that resonate with customers. Highlighting actionable strategies and real-life examples, the episode covers understanding target audiences, analyzing market trends, and leveraging customer feedback. Listeners also get tips on innovating to solve customer problems and validating product ideas through small-scale testing. The show wraps up with a promotion for a flash sale guide to boost sales quickly.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

00:00 Welcome to the Product Growth Lab Podcast

00:31 Finding Winning Products Your Customers Want

01:15 Understanding Your Target Audience

02:40 Engaging with Your Audience for Feedback

07:06 Analyzing Market Trends and Competitors

12:45 Starting Small and Testing Products

19:36 Leveraging Customer Feedback and Data

23:47 Innovating to Solve Customer Problems

27:56 Conclusion and Next Steps

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