• 9: How NOT To Run a Giveaway

  • Jan 9 2025
  • Length: 24 mins
  • Podcast

9: How NOT To Run a Giveaway

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  • Summary

  • Avoiding Common Giveaway Pitfalls for Business Growth

    In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul dive into the topic of giveaways and reveal common mistakes to avoid. They discuss why giveaways are effective for list growth, brand awareness, and sales, but also caution against errors such as choosing the wrong prize, overcomplicating the entry process, ignoring legal guidelines, failing to promote the giveaway, and neglecting follow-up. The hosts provide actionable tips and share real-life examples to ensure that listeners can run successful and effective giveaways for their product-based businesses.


    Resources Mentioned:

    Facebook Group

    Flash Sale in a Snap Workbook


    00:00 Welcome to the Product Growth Lab Podcast

    00:35 Introduction to Today's Topic: Giveaways

    01:19 Common Pitfalls of Giveaways

    01:58 Choosing the Right Prize

    05:52 Simplifying the Entry Process

    11:05 Legal and Platform Rules

    14:29 Promoting Your Giveaway

    18:09 Following Up After the Giveaway

    22:50 Conclusion and Final Thoughts
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