• Preview: Universal Adaptive Crisis Communication (UACC) Framework

  • Oct 26 2024
  • Length: 4 mins
  • Podcast

Preview: Universal Adaptive Crisis Communication (UACC) Framework

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  • Summary

  • The Universal Adaptive Crisis Communication (UACC) Framework is designed to manage complex, overlapping crises.

    It focuses on five key areas: engaging all stakeholders, recognizing interconnected crises, balancing proactive and reactive communication, ensuring cultural sensitivity, and using emotional intelligence.

    It’s applied through a four-phase process—preparation, training, crisis response, and post-crisis evaluation.

    It’s flexible enough to handle everything from natural disasters to corporate crises.
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