Wag The Dog Newsletter Podcast

By: Philippe Borremans
  • Summary

  • The podcast version of the curated newsletter Wag The Dog serves as your auditory guide through the intricacies of risk, crisis and emergency communications, taking into account the dynamic influences of technology and AI. Each episode delivers practical strategies and expert knowledge straight to your ears, improving the way you handle communication challenges. This series is for professionals who want to improve their practice in a world where effective communication is key. Tune in to change the way you navigate the complex landscape of crisis communications.

    2023 RiskComms FZCO
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Episodes
  • Crisis Communication Strategies from the WEF Global Risks Report 2025: Key Priorities
    Jan 22 2025

    In this episode, we unpack the key insights from the World Economic Forum's 2025 Global Risks Report, focusing on the rapidly shifting landscape of crisis communication.

    From geopolitical instability and environmental degradation to technological vulnerabilities and deepening social divides, the discussion explores how these interconnected risks demand more adaptable and culturally aware communication strategies.

    We then cover cross-sector collaboration to foster trust and resilience, as well as practical steps like improving digital literacy and tailoring messages for diverse audiences.

    Plus, we examine the potential of the Universal Adaptive Crisis Communication (UACC) framework to provide a cohesive approach to navigating today’s most pressing challenges.

    Join us as we explore what it takes to communicate effectively in an increasingly complex and uncertain world.

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    25 mins
  • Revolutionizing Crisis Communication: The Power of Low-Code Tools
    Dec 5 2024

    In this episode of the Wag The Dog Newsletter Podcast, your virtual hosts explore how low-code and no-code platforms like Replit are transforming the field of crisis, risk, and emergency communication.

    We dive into the challenges communicators faced in the past when developing custom tools—long timelines, high costs, and reliance on technical experts—and discuss how platforms like Replit are breaking down these barriers.

    By empowering professionals to create tools quickly and independently, these platforms are fostering innovation, agility, and customization in the profession.

    We also highlight the Universal Adaptive Crisis Communication (UACC) framework, developed by Wag The Dog newsletter creator Philippe Borremans.

    This tool helps organizations assess their crisis communication readiness, offering tailored recommendations and real-world case studies—all built using a no-code platform.

    Discover how tools like Replit and projects like UACC are not only making communicators more effective but also opening up a world of new possibilities for smaller teams and organizations.

    Whether you’re looking to prepare, respond, or innovate, this episode will inspire you to take the next step.

    Check out the UACC tool mentioned in the episode at www.wagthedog.io and join us to explore how technology is reshaping our profession.

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    5 mins
  • When should we use AI in crisis communications?
    Nov 28 2024

    In this episode, we explore the growing role of Artificial Intelligence in crisis communication.

    From real-time sentiment analysis to multilingual support, AI offers incredible potential to enhance response strategies. But where does technology end and human connection begin?

    We discuss the Universal Adaptive Crisis Communication (UACC) framework and the AI Integration Matrix—tools designed to help communicators strike the perfect balance between efficiency and empathy.

    Learn when to lean on AI, when to rely on human-led approaches, and how to navigate this evolving landscape without losing trust or compassion.

    A must-listen for crisis communication professionals looking to harness the best of both worlds.

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    6 mins

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