Prepare to dive into the world of media matchmaking with the Emmy-nominated culinary-lifestyle expert and entrepreneur Parker Wallace. In this episode of the Media Savvy Podcast, Parker opens up about her unique career trajectory that merges the roles of talent broker and talent, her passion for connecting talents (particularly dietitians) with brands, and the secret sauce behind successful brand partnerships.

In This Episode:

• Creating a Unique Niche: Parker shares the spark that led to the founding of her talent brokerage, including why she chooses to represent dietitians.
• Media's View on Dietitians: Addressing the recent portrayal of dietitians in media and how brand partnerships can showcase the profession positively.
• Matching Talent with Brands: The intricate process of ensuring a perfect fit between talent and brand campaigns.
• Behind-the-Scenes Magic: A look at what goes into producing a flawless 3-minute segment.
• Staying Ahead in Brand Partnerships: Adapting strategies to stay relevant in the ever-evolving landscape of marketing and media including its challenges.
• Tools of the Trade: Parker's must-have gadgets and practices that fuel and cement her success.
• Energy in the Spotlight: The importance of infusing fun-loving energy into on-camera work.
• Social Media Savvy: Leveraging social platforms for project amplification and content engagement.

Resources Mentioned:

• Good Life Television: @officialgoodlifetv
• Parker's Social Media Channel: @parkersplate
• Parker’s email: parker@parkersplate.com

Bonnie’s Resources:

• Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
• Bonnie’s website: https://betterthandieting.com
• BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
• Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmedia X (Twitter): @eatsmartbd Facebook: @BonnieTaubDix.RDN

Threads: https://www.threads.net/@bonnietaubdix

• Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
• Get in touch: mediasavvybtd@gmail.com

About Our Guest:

Parker Wallace is an Emmy nominated journalist turned culinary-lifestyle expert and entrepreneur. With a career that has spanned across television, writing, and political reporting, Parker brings a wealth of experience and energy to every project she touches. Through her work with Good Life Television, Parker dedicates herself to training and booking talents for campaigns that capture the attention of any audience.