Join us for this first episode where we're diving in deep looking at how destinations can become more data-driven.

We'll be launching this series together with Birka Valentin, an independent sustainability consultant, formerly Senior Sustainability Specialist heading up the INSTO programme at UNWTO and now highly specialised in helping destinations navigate the complexity of data in meeting their sustainability goals.

In this episode, we're joined by Anna Scutari from the Munich University of Applied Sciences, where she is a Professor for Empirical Research. Anna is also working at eurac research in Tyrol, where she is leading an observatory for Sustainable Tourism, measuring the impact of tourism at a regional level in Italy, trying to understand the kind of transformation that can be created.

In this first series, hosted in partnership with our expert Birka Valentin, we'll be exploring the relationship between data and sustainability and why digital transformation and the sustainable transformation need to go hand-in-hand if we're to succeed in our mission to make tourism more sustainable as an industry.

Read the full article about this episode:

https://www.thinkdigital.travel/opinion/data-driven-destinations-processes-development