In this episode, we're joined by Omar Van Beek, Business Intelligence Marketeer at Toerisme Veluwe Arnhem Nijmegen, who'll share insights into how the DMO is leveraging data to manage visitor flows and maximise the experiences for visitors and locals. Learn how to overcome data dependency and interpretation challenges to build a truly data-driven approach to destination management.

We'll explore how the Visitor Data Monitor, a tool developed using GPS data, provides real-time insights into visitor movement and behaviour and how it has evolved from its conceptualisation to the current iteration.

In the third and final episode of series 2, we focus on sustainability and how this is currently being addressed within the tourism sector.

In this episode, we're joined by our series co-host Birthe Menke, a PhD Fellow at the University of Southern Denmark. Her PhD analyses how tourism professionals navigate the United Nations' Sustainable Development Goals to understand how they give meaning in a local context.

During this episode, we explore the industry's readiness to look ahead and consider different scenarios for creating better engagement where everybody benefits from creating a future where tourism is seen as a force for good.

Read the full article about this episode:

https://www.thinkdigital.travel/opinion/futures-sustainability-and-regeneration

In this second episode of Series Two, we look forward to 2050 and discuss where tourism is headed.

In this episode, we're joined by our series co-host Birthe Menke, a PhD Fellow at the University of Southern Denmark, and Ian Yeoman, Professor of Innovation - New Phenomena & Disruption at NHL Stenden. Ian is a professional futurologist specialising in travel and tourism.

During this episode, we explore the mega drivers behind trends. We also review some of the disruptors and how tourism futures are shaped by these developments. We will consider if it's possible to be confident about our predictions about the future and learn how to conduct scenario planning.

Read the full article about this episode:

https://www.thinkdigital.travel/opinion/looking-to-2050-where-is-tourism-headed