Luiz Cent is the Head of Sales at Mailshake, a software company that provides businesses with the automated tools to optimize their cold email outreach process.

Luiz, as a sales and lead generation specialist, has incredible insight into how you can prioritize quality leads in today’s marketing environment.

Grab some popcorn and enjoy :)

--Tyler

Exclusive Masterclass:

Golden Timestamps:

• 1:50 - How Mailshake has functioned as a sales team to solopreneurs
• 3:09 - The need for a multi-touch sales strategy
• 6:09 - The most efficient touchpoint sequence
• 6:58 - Examining your selling cycle to determine which touchpoints work
• 7:50 - Where to start your touchpoint sequence
• 16:19 - How to organize and scale up your email outreach plan
• 18:00 - The most important change in email outreach
• 19:00 - A step-by-step plan to get your first set of leads
• 25:00 - How to conduct simple A/B testing to improve your outbound communication
• 26:00 - Potential email funnel sequences that work
• 28:45 - Things to absolutely not do when cold-emailing your leads
• 32:00 - Go for the ‘NO!’

Key Takeaways:

1. Details matter: In the world of lead generation, putting in the extra work can have massive long-term dividends. This may be as easy as writing a personal intro line, making the email subject more engaging, or hiring someone else to save you the effort - paying attention to the details makes all the difference.
2. Test, test, test: Test everything. Test the length of your email, test which touchpoint works best, test which opening lines have the highest success. There is no substitute for statistically-proven results. It can take over 1000 emails to get there, but do it!
3. Quality over quantity: Gone are the days when you could send thousands of standardized emails a day and expect a success rate that will meet your targets. People have gotten smarter, email platforms have gotten sharper -- the only way to guarantee a good conversion rate is by carefully listing out quality leads, even if it’s just 50-100.

Business Model Breakdown:

Customer: Sales professionals, entrepreneurs, content marketers, and anyone looking to earn leads via cold outreach

Mechanism: Done-for-you sales engagement tool

Result: Scale your customer outreach with intuitive, personalized campaigns

Pain: Setting up a sales team is challenging when you’re a lean startup

Solution: Automated, personalized cold email engagement sequences on one dashboard.

Offer: Email outreach at $59/month per user, sales engagement at $99/month per user with a 30-day guarantee

Modern outreach requires razor-sharp focus and rigorous testing

Big Idea: Quality over quantity, it’s better to focus and build a well-curated list of potential leads that you KNOW will be likely to convert. The time for shooting in the dark is over -- if you’re looking to run a successful productized service, put your efforts into deep research, knowing your customers, and tailoring your offering to serve them better.

Thinking Time + Action:

• Can you list two or three areas where you can personaliz