Hi Productizers,

Today, we have Jake Jorgovan, serial entrepreneur, author, podcaster, and business advisor, talking to us about the one subject every single person looking to run a productized service NEEDS to hear: How to succeed in your next hire and bring on a-players in your business

Jake is also the founder of Lead Cookie and Content Allies, and runs both companies with minimum involvement - a testament to his excellent processes, both hiring and otherwise. Through these companies, he has generated $40M+ in sales for his customers.

Today, he shares with us the secret to turning every hire into a success. This was a special Masterclass presentation that goes deep into hiring strategies. Grab your notepad and let’s build some leverage in your service business.

Tyler

Exclusive Masterclass:

Golden Timestamps:

• 7:44 - The top hiring mistakes that people make
• 9:14 - Find out why hiring someone for sales can sometimes be a mistake
• 10:25 - How to find out who you need to hire
• 13:50 - Someone else will love the work that you hate
• 27:45 - How to set up a new hire for success
• 29:00 - Breaking down the four phases of success for a new hire
• 32:00 - When someone fails to deliver, look at the manager (AKA - you!)
• 36:00 - The phases of leadership that people usually hire for
• 41:09 - How to determine pay for contract and full-time hires
• 46:04 - Should you work with contractors or full-time resources?
• 49:04 - What you can do as a founder if you don’t have the time to interview people
• 58:55 - When is the right time to make your first hire

Key Takeaways:

1. Pay attention to where you are becoming a bottleneck to your own business. Entrepreneurs are best used when they’re doing the work that nobody else can, so look out for moments where you may be limiting the growth or sustainability of your company.
2. Set your new hire up for success. It’s important to be clear about expectations, consistent with constructive feedback, and chart out what success looks like for your new hire’s first quarter.
3. Ensure that you carve out a very specific role for a new hire. Don’t expect them to be a version of you, instead, map out the tasks they need to do, and the skills they need to succeed. This will reduce the likelihood of frustration for both you, and the new hire.

Lead Cookie Business Model Breakdown:

Customer: Small B2B businesses

Mechanism: Outbound LinkedIn efforts by optimizing, engaging, and converting leads

Result: Generate qu