Hi Productizers,

Glad to have you here!

One of the big challenges in reaching sustainable growth is connecting with the right prospects, and getting that sales pipeline from cold to piping hot on a consistent basis

Today’s guest, Bruce Merrill, is helping B2B service providers solve that problem by tapping into the lead-generation wonder that is LinkedIn. The company he co-founded, Cleverly, is a LinkedIn lead generation service that helps small businesses crack the code of lead generation on LinkedIn.

Bruce and his team know who they’re after, and they pursue them with razor-sharp focus. While there are a lot of agencies on the market, what sets Cleverly apart is their end-to-end service and precise targeting.

In his first podcast ever, Bruce shares the incredible story behind Cleverly, their journey to success, and the inner-workings of a successful B2B operation built entirely from the ground up to now flirting with hitting $450-500k MRR.

This is a special “Breakdown” episode. Alongside the interview, you will find a more in-depth analysis of my experience as a customer buying and using the service below.

Tyler

Founder: Bruce Merrill

Website: https://www.cleverly.co/

Age: 3 years as an agency and 1.5 years as a productized service

Size: 25+/- people & 100% remote

Company Email: info@cleverly.co

Company Linkedin: https://www.linkedin.com/company/cleverlyyy

Personal LinkedIn: https://www.linkedin.com/in/brucemerrill/

Bootstrapped: YES

Estimated Traffic: 60k visits per month +/-

Industry Focus: Small Businesses & Agencies

Interviewed: Yes

Irresistible Offer: First month is just $397/month + $400 Setup fee (waived) and double the leads 500 X 2 = 1,000the first month

Location: California

MRR: $450-500k MRR

• 15% Whitelabel
• 85% Direct to Customer

Service Type: Linkedin Lead Generation

Starting Price: $297/month + $400 setup fee

Short Description: Cleverly writes tested outreach copy and sends thousands of personalized messages to your dream clients on LinkedIn — getting positive responses s