Welcome to Season Two! On this episode of Unboxing Ecommerce, James and Jennifer order from Outlier NYC ("Outlier") with special guest, Nima Elyassi-Rad. Nima is a technology executive and investor. He currently serves as VP of GTM at Shippo. Previously, he founded a soccer brand, spent time as a VC and put in time as a hip hop radio DJ.

Why Outlier?
Nima chose Outlier because they're the only 100% indie/self funded brand that's 100% DTC (never had B&M and never wholesaled), plus 100% focused on quality. They've been in business 16 years and counting.
Outlier: www.outlier.nyc

Research included these sources

• Outlier NYC: www.outlier.nyc/pages/information
• Outlier NYC LinkedIn Page: www.linkedin.com/company/outlier-tailored-performance
• Pitchbook: www.pitchbook.com/profiles/company/515198-26#overview
• Wired: www.wired.com/story/outlier-tech-clothes/
• Editor Studios: www.editor-studios.com/work/outliernyc

Curated Technology List

• Pepperjam (now Partnerize): www.partnerize.com
• Zonos: www.zonos.com
• BackInStock: www.backinstock.org
• Loop Returns: www.loopreturns.com

Other Sites mentioned

• Michigan Central Station: www.michigancentral.com/development
• Courtney Sofiah Yates (photography): www.courtney-yates.com

Connect with Nima:
www.linkedin.com/in/nima3rad
www.goshippo.com/

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com