On this episode of Unboxing Ecommerce, James and Jennifer order from Momofuku Goods with special guest, Moni Kupczak Ainslie. Moni is the Founder of Koopslie a consultancy that optimizes Faire stores for brands in CPG, beauty, fashion, and gift. By using her 360 Faire Optimization method, Moni helps awesome brands show up in search, get the click and convert to more sales.

Why Momofuku?
Moni chose Momofuku Goods for their delicious products, strong branding, and her admiration for founder David Chang. As a Faire specialist, she also wanted to analyze a brand listed on the platform, making Momofuku a perfect fit.
Momofuku Goods: www.momofuku.com

Research included these sources

• Momofuku: www.momofuku.com/our-company/team
• Pitchbook: www.pitchbook.com/profiles/company/99225-01#overview
• Fast Company: www.fastcompany.com/90945101/momofuku-ceo-marguerite-zabar-mariscal-100-million-food-company
• The Lo Times: www.thelotimes.com/p/momofuku-ko-closed-david-chang-review-restaurant
• Bon Apetit: www.bonappetit.com/story/david-chang-momofuku-ko-closing-explained
• The Guardian: www.theguardian.com/food/2024/apr/04/chili-crunch-trademark-momofuku-david-chang
• Cup Noodles Museum: www.cupnoodles-museum.jp/en/osaka_ikeda/about/
• Forbes: www.forbes.com/sites/meimeifox/2023/03/01/how-ceo-marguerite-mariscal-slayed-by-pivoting-momofuku-from-restaurants-to-consumer-goods/

Other Sites mentioned

• David Chang Podcast: www.podcasts.apple.com/ke/podcast/discussing-momofuku-chili-crunch-with-marguerite/id1375877915?i=1000652284807
• Eat a Peach by David Chang: www.literatibookstore.com/book/9781524759230
• Major Domo Media: www.majordomo.com

Connect with Moni:
www.koopslieconsulting.com
www.linkedin.com/in/monikakupczakainslie

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

On this episode of Unboxing Ecommerce, James and Jennifer take an unconventional approach by combining lunch and logistics. With no guest, they order from Taco Bell to explore how this fast-food giant exemplifies top-tier operations and ecommerce practices. From their smooth online ordering experience to insights on Taco Bell's unique branding and efficient systems, they dig into what makes the brand a leader in the space—while also enjoying some guilty-pleasure menu items.
Taco Bell: www.tacobell.com

Research included these sources

• Taco Bell: www.tacobell.com/history
• Wikipedia: www.en.wikipedia.org/wiki/Taco_Bell
• YUM! Brands: www.yum.com/wps/portal/yumbrands/Yumbrands
• Taco Bell Foundation: www.tacobellfoundation.org
• Fast Company: www.fastcompany.com/91064275/taco-bell-most-innovative-companies-2024-2

Curated Technology List

• Fullstory: www.fullstory.com
• Next.js: www.nextjs.org

Other Sites mentioned

• The Onion’s satirical coverage of Taco Bell: www.theonion.com/taco-bells-five-ingredients-combined-in-totally-new-way-1819564909/
• Types of diffusion in Geography: www.en.wikipedia.org/wiki/Cultural_diffusion
• Ending Trademark on Taco Tuesday: www.bleacherreport.com/articles/10076948-lebron-james-joins-taco-bell-in-effort-to-end-taco-tuesday-trademark-registrations
• Retail co-location benefits: www.loopnet.com/learn/4-advantages-of-co-retailing/973314239

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

On this episode of Unboxing Ecommerce, James and Jennifer order from Tracksmith with special guest, Blair Beckwith. Blair has been working in the commerce enablement space for more than a decade. He got his start building the Shopify App Store. Today, he leads growth at Mantle, a company that powers back office and growth tooling for commerce enablement software companies.

Why Tracksmith?
Blair discovered Tracksmith while working with a reviews platform and was immediately drawn to their aesthetic and approach to running culture. Unlike the typical neon-heavy running gear, Tracksmith's understated, classic New England-inspired design stood out, embodying a vintage track team vibe.
Tracksmith: www.tracksmith.com

Research included these sources

• Tracksmith: www.tracksmith.com/pages/about
• Forbes: www.forbes.com/sites/katiebaron/2022/10/11/tracksmith-expands-how-americas-most-intellectual-running-brand-is-closing-cult-status
• Outside: www.outsideonline.com/outdoor-gear/run/tracksmith-running-brand-business-profile
• Crunchbase: www.crunchbase.com/organization/tracksmith
• Pitchbook: www.pitchbook.com/profiles/company/65264-59#overview
• Tracksmith Fellowship: www.tracksmith.com/pages/tracksmith-fellowship-program
• Tracksmith Fellowship Recipient, Dinée Dorame: www.groundedpod.com/about/

Curated Technology List

• DatoCMS: www.datocms.com
• MNTN: www.mountain.com
• JustUno: www.justuno.com

Other Sites mentioned

• How To Pronounce: www.howtopronounce.com/luke-scheybeler
• Unlocking the Customer Value Chain: www.penguinrandomhouse.com/books/562858/unlocking-the-customer-value-chain-by-thales-s-teixeira-with-greg-piechota/

Connect with Blair:
www.heymantle.com
www.linkedin.com/in/blairbeckwith

_______________

Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com