Operations Unfiltered

By: Zuryna | Live More Agency
  • Summary

  • Join Zuryna on "Operations Unfiltered" as she takes you behind the scenes of influencer, talent, and sports management. Each week, she shares her invaluable insights and interviews industry professionals, from solo-preneur talent managers to directors at top talent agencies. Expect deep dives into the operational side of content creation, candid conversations, and practical advice on succeeding behind the scenes. Whether you're an aspiring manager or just curious about the industry, this podcast is your go-to resource. Subscribe now and uncover the real magic that happens behind the scenes!
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Episodes
  • Bmore Collaborative with Teauna Frazier (CEO of Bmore Girly)
    Oct 29 2024

    In this episode of Operations Unfiltered, we’re joined by Teauna Frazier, founder of *Be More Girly*, a thriving Baltimore-based community for women in the DMV area. Hosted by Zuryna, this conversation dives deep into the behind-the-scenes of building a brand that’s grown to over 16,000 followers in less than a year, all while Teauna juggles multiple roles.

    We explore Teauna's inspiring journey, from her Norfolk roots to creating an inclusive space for women in Baltimore—a mission fueled by her own experiences. As she manages everything solo, Teauna reveals the challenges and successes of handling content creation, event planning, and growth strategies without a team. Listeners will hear how she maintains authenticity in her brand, her approach to social media engagement, and her plans to scale *Be More Girly* by expanding to neighboring cities and collaborating with well-known brands like Under Armour.

    Whether you’re an aspiring community builder, a social media strategist, or interested in the power of grassroots networking, this episode is packed with insights on consistency, collaboration, and the real effort behind creating a movement from the ground up.

    Tune in for Teauna’s tips on leveraging partnerships and staying authentic, and learn how she’s turning *Be More Girly* into a community where women can truly connect and thrive!

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    25 mins
  • From Iconic to Unnoticed: Can BET Reclaim Its Magic?
    Oct 23 2024

    In this episode of Operations Unfiltered, we dive into the fascinating journey of BET, from its cultural dominance to its quiet decline, and explore how project management could be the key to reviving its magic. Join your host, Zuryna as she breaks down the iconic moments that made BET a staple of Black entertainment and the strategic missteps that have led to its current struggles.

    We examine the missed marketing opportunities, the lack of promotion for major events like the BET Hip Hop Awards, and why the revival of 106 & Park could be a game-changer in today’s digital landscape. You'll also hear Zarina’s insights on how BET can leverage project management principles—think timelines, influencer campaigns, and cross-platform promotions—to bring back the magic.

    Whether you're in marketing, project management, or just nostalgic for BET’s golden era, this episode is packed with ideas on how the network can blend nostalgia with modern marketing strategies to re-engage its audience.

    Tune in to learn how better project management could give BET the comeback it deserves!

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    8 mins
  • Lemme Lose It: The Marketing Behind GLP-1
    Sep 19 2024

    In this episode of Operations Unfiltered, we are talking about the intricate marketing strategies behind the latest wellness craze. With GLP-1 receptor agonists making waves in the health and weight-loss industry, we break down how Kourtney Kardashian Barker’s Lemme GLP-1 daily supplements are shaking up the space.

    We dive into the pros and cons of promoting over-the-counter supplements versus FDA-approved treatments. You’ll hear insights on leveraging celebrity endorsements, navigating regulatory constraints, and the operational challenges that come with marketing unregulated products. Whether you're in marketing or just curious about the buzz surrounding GLP-1 and supplements, this episode is packed with actionable takeaways on how brands position themselves in a rapidly evolving market.

    Tune in to learn how marketing operations and smart strategy are driving the conversation around GLP-1 supplements!

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    6 mins

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