• From Iconic to Unnoticed: Can BET Reclaim Its Magic?

  • Oct 23 2024
  • Length: 8 mins
  • Podcast

From Iconic to Unnoticed: Can BET Reclaim Its Magic?

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  • Summary

  • In this episode of Operations Unfiltered, we dive into the fascinating journey of BET, from its cultural dominance to its quiet decline, and explore how project management could be the key to reviving its magic. Join your host, Zuryna as she breaks down the iconic moments that made BET a staple of Black entertainment and the strategic missteps that have led to its current struggles.

    We examine the missed marketing opportunities, the lack of promotion for major events like the BET Hip Hop Awards, and why the revival of 106 & Park could be a game-changer in today’s digital landscape. You'll also hear Zarina’s insights on how BET can leverage project management principles—think timelines, influencer campaigns, and cross-platform promotions—to bring back the magic.

    Whether you're in marketing, project management, or just nostalgic for BET’s golden era, this episode is packed with ideas on how the network can blend nostalgia with modern marketing strategies to re-engage its audience.

    Tune in to learn how better project management could give BET the comeback it deserves!
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