It's hard to know what to do about announcements these days and it often becomes a PR problem as companies and organizations rely on press releases and pounding the pavement on media relations to get results.

In this episode, I dive deep into announcements, what to do to prepare for them, how to pull them off, and what works. It's a practical exploration of getting the most bang out of announcements as you can.

I also go into various announcement tactics like press events, SMTs, and--of course, press releases. 

Beyond your own legacy, what’s the impact you’re after? 

What if we considered time beyond ourselves, into the 100 years that frames our life in both directions? From the cultural context that shaped you, to the society that will exist in 100 years that you’re participating in right now? Given that, what’s your purpose for being here?

We’re at a critical juncture. This is a very transformational time in history, with forces at play that we have never experienced before under any generation, and our very existence may be at stake. We have major problems right now across all levels of society, and they are very deep, entrenched and difficult to solve. Governments can’t do it, businesses have to rise up and lead the way. As business leaders, it’s our job to identify the problem we can solve, and go out and do it on purpose.

We have the tools and technology to course correct - it’s all in the doing. We have the capability to transform humanity into a better version of ourselves and to do so while still having a thriving lifestyle.

In this podcast, I discuss the value of hacking your purpose in time, by seeing the value of your actions through a generational lens. If we as business leaders are focused on generational thinking, what dreams may come, what are we capable of? Watch the innovation that comes out of this level of thinking.

BONUS – QUESTIONS TO ASK YOURSELF ON HOW YOU CAN CONTRIBUTE TO 100 YEARS OF THRIVING:
 
What is your vision for the future? 

What do you believe in? 

What world do you want to create? 

What does the society you want to contribute to value in 100 years? 

What do you want the world to look like in 100 years? 

What impact are you trying to make? 

What does it contribute to society In a bigger way? 

What is the long-term impact of what you are doing? 

What value do I bring to society? 
 

What movement to you want to be part of? 

What are you trying to propel in the world? 

Who are the key players?  

What am I putting out there for generations to come? 

What movement am I helping to perpetuate in 100 years? 
 

How are you contributing to it? 

What is your role in it? 

What are you doing? 

How are you meaningfully able to contribute to that future? 

How will what you’re doing now feed into generations to come? 

What have I accomplished that will set the pace for the next generation? 

Do you have an answer for that? 

This podcast was inspired by:  

https://www.asianefficiency.com/podcasts/102-greg-mckeown/  

People talk a lot about gratitude, especially this time of year. The extremely complex sentiment of gratitude is now ubiquitous. Gratitude often reads as insincere, surface-level platitudes—watch your social media feed this week.

The problem is, when we express gratitude from this passive place of autopilot, we lose connection with the incredible meaning and power it can bring to our lives.  

Genuine expressions of gratitude are dynamic actions, not passive statements. When we connect with our gratitude as an active force, it becomes an honoring, disciplined and strategic practice. It demands self-reflection, giving us context for who we are and the life we’re living, keeping us accountable as we acknowledge our role in it all. It offers clarity and builds momentum, keeping us in touch and aligned with our deeper reasons and vision. We’re humbled and empowered at once.   

In this episode, I unpack how to take gratitude from passive to active, so its benefits truly start to manifest in your life.