• No Country for Old Demand Gen — Chris Walker, Refine Labs

  • Aug 25 2023
  • Length: 32 mins
  • Podcast

No Country for Old Demand Gen — Chris Walker, Refine Labs

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  • Summary

  • You’d think sales and marketers across the industry speak the same language, but if you ask two marketers to define what in the world an MQL is, get ready to receive two definitions.


    @Chris Walker sits down with host Scott Logan and asks the questions no one in the industry is asking: Why aren’t there standards for managing revenue data? Why are pipelines so different? And why isn’t anyone doing anything about it?


    Chris is the CEO and Founder of Refine Labs, an account-based marketing and demand generation firm for high-growth B2B SaaS companies.


    Key Points

    1. The definition of MQLs has gotten so broad that there’s almost no point in making the distinction anymore. Really.
    2. It’s worth taking another look at the data your attribution tools gather because, more often than not, they aren’t giving you the whole picture.
    3. You can’t expect exponential growth with incremental tactics.


    Connect with Chris on LinkedIn: https://www.linkedin.com/in/chriswalker171/

    Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/


    More fun here: kronologic.com/podcast
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