Creating your personal brand can sound daunting! You first have to figure out who you are... then figure out who you should be online. But guess what, it's actually pretty easy. Just be Yourself!

Mandy McEwen, founder of Mod Girl Marketing, joins the show to share insights around your personal brand building:

- What to share and why

- How to relate it to your company's brand, if needed

- How brand building is different from social selling and how they work together

Remember in the early days of 2020 when webinars were just one-way Zoom calls with crappy audio and that one attendee whose mute button turned invisible suddenly? Yeah… glad we’re over that.

@Roberto Ortiz is here to make sure that never happens again. He chats with host Scott Logan to talk about how much better webinars can be, especially in a time when we all pretty much know the drill in these virtual conferences.

Roberto is the Co-Founder and CEO of Welcome, a video engagement platform with a mission to unlock the power of digital storytelling and webinars.

Key Points

1. Webinars don’t always have to be one way streets. Interacting with your audience is one of the best ways to make it more memorable and exciting.
2. As a marketer, you’ve got a gold mine of opportunities with webinars, from pre-event to post-event. Leverage it wisely and you’ll get more leads and registrants than you realize.
3. The thumbs up emoji is definitely bad.

Connect with Roberto on LinkedIn: https://www.linkedin.com/in/robertoortizux/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/

More fun here: kronologic.com/podcast

Sales and marketing have been at odds with each since the dawn of business. But it’s 2023, for goodness sake! Wouldn’t you think it’s enough already?

@James Buckley joins host Scott Logan to make a great point: With a few changes and a little more humanity, we might just alleviate the tension between the two—an unprecedented moment in history.

James is the host and Sales Content Creator at Sell Better, the go-to sales training for top sales forces to become the best sellers in the room.

Key Points

1. “Dear, Marketing, Please clean your data. We’re tired of looking through 30 ‘leads’ with fakeemail@fakecompany.com.” —Love, Sales
2. “Dear, Sales, You missed an opportunity to plug the product in your cold call I was listening in on.” —Love, Marketing
3. Sales and marketing don’t have to like each other, but they do have to be human and understand each other if they want the company to succeed.

Connect with James on LinkedIn: https://www.linkedin.com/in/jamessaywhatsalesbuckley/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/

More fun here: kronologic.com/podcast