WE ARE SO BACK! That is right your favourite podcast about youth culture, youth audience and youth marketing is back on your feeds! In the 1st episode of season 6 we talk to maybe one of the biggest household names there has been in the world of publishing. Guinness World Records is a company that in 2025 will be celebrating its 70th year and we are talking to Nicholas Brookes who is the Marketing Director behind the brand. We talk with him about his journey and how he ended up marketing a book about some of the craziest things that happen around the world. We talk about the history of the brand and where it is going. And then most importantly James asks Nicholas Brookes for his rocket fuel!

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Follow James @JamesErskine (x.com/jameserskine)

Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)

Follow James on LinkedIn (linkedin.com/in/jameserskine)

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wearerocket.co.uk/

Contact Nicholas on LinkedIn (linkedin.com/in/nicholasbrookes)

https://www.guinnessworldrecords.com/

Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts

It is Hosted and Produced by James Erskine

Produced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.