Hello!

How was your winter break?

We are back! Yes your favourite podcast about youth marketing, audience and culture has returned! We even have some good news for your 2025. We are gonna be in your feeds EVERY SINGLE MONTH! Yep at least 1 episode each month for the entire year of 2025. We will still be speaking to leaders and shakers in the youth marketing audience and culture spaces but we will also be doing some extra episodes like this one. This episode we decided what better way to kick 2025 in to gear and make you start thinking about what you should be doing to engage young people today than some 2025 predictions from the team here at Rocket! So we got the team to send in voice notes and to give us their hot takes and now they are in your ear holes creating a brain worm of thought.

Want to chat more about those? Then reach out to us! WE LOVE TO TALK! Especially over an oat flat white or two (just saying). email us at info@wearerocket.co.uk and lets start that convo!

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Follow James @JamesErskine (x.com/jameserskine)

Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)

Follow James on LinkedIn (linkedin.com/in/jameserskine)

Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

wearerocket.co.uk/

Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts

It is Hosted and Produced by James Erskine

Produced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Don't be sad. I know it's hard to hear but this is our final episode of this season. But do not worry as we have a hell of an episode. James Erskine (the host) gets his once a season treat of interviewing someone where it gets rather nerdy. James Brown is a journalist, author, music reviewer, cultural observer and visionary genius that kickstarted the world of "lad mags" with his magazine Loaded. James talks to James (don't worry its not that confusing in the podcast) about it all. His roots back in the day of the underworld culture of zines. His days at NME and GQ UK. How Loaded came to be and how it started the cultural phenomenon of the "ladmag". He also talks about the stories with some of the music icons he met back in the day and where he is going next. Then of course James asks James for his rocket fuel!

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Follow James @JamesErskine (x.com/jameserskine)

Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)

Follow James on LinkedIn (linkedin.com/in/jameserskine)

Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

wearerocket.co.uk/

Contact James Brown on LinkedIn (linkedin.com/in/james-brown-050a99175)

https://linktr.ee/jamesjamesbrown

Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts

It is Hosted and Produced by James Erskine

Produced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In the penultimate episode for this season we talk to someone who really knows what kids are watching today. Emily Horgan is a kids media specialist and consultant who previously worked for Disney, Jetix and even The Wrestling Channel who now runs a podcast called The Kids Media Club all about what the youth of today are watching, what they will be watching, and what are brands and media empires doing it engage with your children. We chat about all that including the rise of YouTube dominance on the medium screen, how brands are engaging youth and should they even be creating content not just sponsoring the content, and we even have a chat about where brands are going next and if kids attentions spans are in fact getting shorter... then at the end as we always do we ask Emily Horgan for her rocket fuel!

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Follow James @JamesErskine (x.com/jameserskine)

Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)

Follow James on LinkedIn (linkedin.com/in/jameserskine)

Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

wearerocket.co.uk/

Contact Emily on LinkedIn (https://www.linkedin.com/in/emohorgan)

The Kids Media Club Podcast (https://pod.link/1573404550)

Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts

It is Hosted and Produced by James Erskine

Produced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.