What is it worth to you to be able to live in your customers’ minds 24/7? You can access all that staying power, and the success that comes with it, with a few well-planned (and well-placed) marketing moves.

On this episode of The Hidden Falls Media Experience, Alex and Zach dig into the psychology secrets used by the best marketers and sales teams out there, mind tricks you can use to price your products more effectively, what it takes to pull away from the dishonest Internet “experts” and create engagement-worthy content, and how to use sensory elements in your brand and products to completely revolutionize your customer experience. Tune in to learn how to carve out your place as a trusted authority in the minds of your target audience.

What You’ll Learn:

• What marketing really means without all the trends, showmanship, and bad advice - and what you need to know about marketing directly to your customers’ brains
• How to build customer trust, and raise your prices in the process, with just one short sentence
• Why our favorite smells (and the memories associated with them) have more power than we think over what we buy and how buying makes us feel
• And much more!

Favorite Quote:

“How do we create behavioral patterns? How do we take and hijack systems and behaviors to modify them to what we want? They use it in the context of counseling, but it's the same context for business. It's looking at human behavior, figuring out where your business or product or service overlaps with the habits they already have, and then starting to stack and deconstruct those in ways that we want.”

• Alex Vonderhaar

How to Get Involved:

Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Tony Whatley is a business mentor, speaker, best-selling author, and podcast host. He is best known as Co-Founder of LS1Tech, an online automotive community which grew into the largest of its kind, with over 300,000 registered members. This business sold for millions in only five years after starting. Amazingly; it was just his part-time business!

Tony once led a successful corporate career with over 27 years experience in oil/gas, managing $100MM+ international EPIC projects. He has built and scaled project management departments, and consulted within Fortune 100 corporations on systems, processes, and leadership. Tony also has extensive experience in procurement and contract laws, as well as contract negotiation. In 2015, Tony decided to focus on building businesses full-time, and left behind a multiple six-figure salary range to do what he loves.

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Guest: Tony Whatley

https://365driven.com/

https://365driven.com/book/

https://www.instagram.com/365driven/

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Host: Alex Vonderhaar

Alex is a serial entrepreneur and the Founder of Hidden Falls Media, a neuro-marketing agency servicing SMB clients across the globe.

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Instagram: http://instagram.com/alex.vonderhaar

LinkedIn:https://www.linkedin.com/in/alex-vonderhaar

Facebook: http://facebook.com/hiddenfallsmedia

Website: http://www.hiddenfallsmedia.com

Weekly playlist: http://bit.ly/HiddenFallsMedia

We have all done it. You turn on the TV and, without thinking, start scrolling through social media while the nightly news plays aimlessly in the background. This isn’t because you are addicted to your feed – you are distracted by it. Distracted behavior is likely to present in aspects of your life you haven’t even noticed.

Nir Eyal is an expert on the intersection of psychology, technology, and business. His most recent bestseller, Indistractable: How to Control Your Attention and Choose Your Life, breaks down the habit of distraction many people fall victim to every day.

In this episode of the Hidden Falls Media Experience, Nir and Alex dive into what constitutes addiction, habits, and triggers to give a comprehensive take on how to overcome distraction in your life. Listen in for an episode that will realign the way you approach productivity.

What You'll Learn:

• What is pseudo-work, and why it is harmful to your productivity
• How internal and external triggers influence your response to uncomfortable emotional states
• Why any task can’t become a habit and how activities that are performed within this stream of unconscious thought don’t necessarily make you more productive
• And much more!

Favorite Quote:

“When you tell people they're addicted to something; they believe there's nothing they can do. Because addiction is this compulsive dependency; because it is a pathology – we medicalize and moralize behavior that we can control.”

• Nir Eyal

Connect with Nir:

nirandfar.com

How to Get Involved:

Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!