• More Than a Basketball Team: How the Bucks Became a Content Powerhouse

  • Dec 17 2024
  • Length: 25 mins
  • Podcast

More Than a Basketball Team: How the Bucks Became a Content Powerhouse

Listen for free

View show details

  • Summary

  • In this episode of Branded, Ben Kaplan sits down with Dustin Godsey, Chief Sales and Marketing Officer for the Milwaukee Bucks, to discuss how a basketball team transforms into a global content and entertainment powerhouse. Dustin shares insights into building fan engagement across local and international audiences, launching innovative content initiatives like the Bucks' podcast network, and leveraging superstar players like Giannis Antetokounmpo as influencers.

    Discover how the Bucks combine data-driven strategies, cultural relevance, and creative storytelling to super-serve their local market while expanding their reach to a worldwide fanbase. Plus, hear behind-the-scenes stories of turning championship wins into marketing milestones and how the Bucks stay resilient beyond their "championship window."
    Show More Show Less
Show More Show Less

What listeners say about More Than a Basketball Team: How the Bucks Became a Content Powerhouse

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available