What makes Jack in the Box one of the most crave-worthy fast-food brands? In this episode of Branded, host Ben Kaplan sits down with Ryan Ostrom, Chief Customer Officer at Jack in the Box, to uncover the bold marketing strategies, digital innovations, and brand positioning that keep them ahead of the competition.
Ryan reveals how Jack in the Box stays relevant in a rapidly changing industry—leveraging celebrity collaborations with icons like Snoop Dogg, expanding into new markets, and mastering the art of digital loyalty. He also shares insights into the "Crave Strategy," a framework that drives everything from menu innovation to social media engagement.
Whether you're a marketing enthusiast, a fast-food fan, or just curious about how brands build cult-like followings, this episode serves up valuable lessons on staying competitive, connecting with customers, and making a lasting impact.

In this episode, Ben Kaplan sits down with Rory Sutherland, Vice Chairman of Ogilvy UK, to explore the fascinating intersections of behavioral science, marketing, and human psychology.

Rory shares his insights on how small, seemingly insignificant changes can drive massive consumer behavior shifts and why reframing is essential in marketing strategy. The conversation touches on Jaguar’s rebranding, the role of humor in advertising, and the unexpected power of irrationality in decision-making.

Rory also discusses the importance of seeking out opportunity costs, the value of curiosity in creativity, and how brands can differentiate themselves by leveraging unconventional thinking.

Packed with humor, real-world examples, and sharp observations, this episode is a masterclass in creative problem-solving and the surprising power of ideas that defy logic.

Introducing BRANDED! In this announcement, we reveal the exciting merger of TOP CEO and TOP CMO into one powerhouse podcast. Get a sneak peek into the bold stories and big ideas driving the world’s most iconic brands. Featuring names like Rory Sutherland, Liquid Death, and the former CMO of Nike, this is your front-row seat to the minds shaping the future of branding. Perfect for anyone curious about how brands break through and stay legendary.