Marketplace Jungle

By: Jesse Wragg
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  • Summary

  • Marketplace Jungle, brought to you by eCommeleon, covers the world of eCommerce marketplaces beyond Amazon. There are hundreds of channels available to online retailers to expand to, from niche-specific channels, to market leaders in countries where Amazon doesn't even have a footprint yet. In this podcast, we'll talk to industry experts, successful marketplace sellers, and even representatives from marketplaces around the world to help you understand what opportunities exist and how you can take advantage of them.
    Jesse Wragg
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Economics Marketing
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Episodes
  • The Bare Necessities - Building a 6 Figure D2C Brand from Scratch without Amazon - with Lucy Jeffrey from Bare Kind

    The Bare Necessities - Building a 6 Figure D2C Brand from Scratch without Amazon - with Lucy Jeffrey from Bare Kind
    Aug 3 2023

    Today’s guest doesn’t yet sell on Amazon. Nor does she have a team of marketplace experts at her side. In fact, until fairly recently, she was still working at HSBC while getting her first foray into eCommerce up and running, and it’s this fresh perspective into D2C eCommerce along with an impressive work ethic which has helped her to turn an idea for doing some good in the world into a 6 figure eCommerce business.

    Lucy Jeffrey is the founder of Bare Kind; an ethical socks company which dedicates 10% of all profits to various animal charities around the world.

    For Lucy & Bare Kind, marketplaces play a key role in helping to keep the dream alive; but unlike most D2C brands you hear about, this isn’t an Amazon-first business; it’s questionable if that would even align with the ethical standards set by their brand.

    Instead, Bare Kind have found their success from a surprising source; B2B marketplaces such as Faire & Ankor Store. So much so that one of Lucy’s biggest problems - not unfamiliar to an Amazon seller - is that too much of their revenue is coming from one external channel. In this episode, we talk about the risks that entails, as well as Lucy’s experience on getting to this point.

    Expect to learn;

    • How Lucy managed to turned a side hustle into a 6-figure business
    • What steps Lucy takes to balance cashflow when 60% of the revenue comes in November & December
    • How Bare Kind were able to start selling on Etsy despite not offering handmade products
    • Why selling on B2B marketplaces should be a no-brainer for any D2C brand
    • Lucy’s experience finding agents and distributors to continue expanding their business internationally, and her criteria for finding the right partners for this
    • Why lead generation is an essential part of selling on B2B marketplaces, and how Lucy finds potential customers who she can drive towards these

    I hope you get a lot from of this episode, but if you want more, Lucy has created a course designed to help other businesses learn how to succeed on B2B marketplaces. You can get 20% off this course with the code JUNGLE20 at www.wholesaleautopilot.com.
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    37 mins
  • Choosing a Shop System to Complement Your Marketplace Business - with James Gurd

    Choosing a Shop System to Complement Your Marketplace Business - with James Gurd
    Jul 20 2023
    James Gurd is co-host of the Re:Platform podcast and an experienced consultant in the field of platforming (i.e. switching from one shop system to another). He's helped House of Fraser, Victoria Beckham, Mars, Colgate & more to coordinate their own re-platforming projects, so he's well-positioned to share his tips, tricks & advice to help you figure out which shop technology is best suited to complement your marketplace business. Whether you're just getting started with shop number 1, or looking to upgrade as your business scales, James has tips to help you understand which questions you should be asking to figure out which technology is right for your business. Expect to learn: - What the difference is between a content-management system & a shop system - Whether it’s best to use plug-ins from a shop ecosystem or work with external technology and integrations - How to add value to your shop without simply offering discounts left, right and centre - How much customisation you should add to your shop before it starts to take more away than it adds
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    49 mins
  • International Expansion (Without Amazon) - Solving The Hurdles of Cross-Border Selling - with Andy Cooper from Global eCommerce Experts

    International Expansion (Without Amazon) - Solving The Hurdles of Cross-Border Selling - with Andy Cooper from Global eCommerce Experts
    Jun 28 2023
    Being able to reach buyers outside of your home country is one of the major reasons for selling on marketplaces. Amazon offers many solutions to help sellers test out new markets, but by taking a few extra steps to overcome these hurdles yourself, you'll open up a world of new potential sales channels - and that's the purpose of this podcast; to explore the marketplace opportunities beyond Amazon, and what steps are necessary for you to build a successful marketplace business rather than just an Amazon business reliant on FBA. Today's guest is Andy Cooper, head of sales and marketing at Global eCommerce Experts (GEE) - a full-service solution provider, which tackles all aspects of expanding your eCommerce business internationally. In this episode, expect to learn: - Which marketplaces Andy's team see perform best across their 2.5k sellers - Who or what a responsible person is when it comes to setting up shop internationally - What compliance factors you need to take into consideration from business to product and packaging - What you can do to reduce the environmental impact of your products
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    40 mins

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