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Content is everywhere, but managing it has never been harder. Did you know that 30% of Fortune 500 companies rely on Contentful for their digital experiences, or that Gen Z prefers platforms like TikTok for shopping over traditional e-commerce sites? As AI, personalisation, and omnichannel strategies evolve, businesses must rethink how they create, manage, and deliver content to meet ever-changing demands.

Welcome back to another episode of Marketing in the Madness. This week, our host Katie Street speaks with Thomas Clayson, Head of EMEA Solution Engineering at Contentful, and Simon Ward, Senior Experience and Design Consultant at VML, to explore how businesses can manage the content chaos in today’s fast-paced digital landscape.

If like many of us, you’re feeling overwhelmed by content chaos, this episode will provide actionable strategies to streamline workflows, enhance personalisation, and prepare you for the future of content management at scale.

Here’s a glimpse of what you’ll discover in this week's episode:

🤖 How AI can handle governance and compliance tasks, allowing human teams to focus on creativity and strategy.

🤳🏼 Emerging trends in consumer behaviour such as Gen Z and Gen Alpha preferences and the demand for instant gratification through platforms like TikTok.

💡 The importance of designing content systems that allow for agility, scalability, and omnichannel distribution for better content management.

✍🏼 The challenges of managing growing content demands, the transformative potential of AI, and strategies to stay ahead in a fast-evolving digital landscape.

This podcast episode is inspired by the recent report "Controlling Content Chaos," a collaboration between VML and Contentful. The report draws on insights from interviews with over 1,000 CMOs, CDOs, and CTOs from leading global brands. Click on the link below to access the full report.

https://www.vml.com/insight/controlling-content-chaos

Connect with today's guests:

• Thomas Clayson: Head of Solution Engineering at Contentful, specialising in scalable content systems and AI-driven solutions.
• Simon Ward: Senior Experience and Design Consultant at VML, expert in omnichannel content strategies and design systems.

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

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In this empowering episode of Marketing in the Madness, Katie Street dives into a crucial conversation with Mar Duermeijer about female leadership, workplace equality, and the dynamics of creating inclusive environments. Together, they unpack the challenges, opportunities, and transformative lessons for women striving for leadership roles in traditionally male-dominated industries like technology and media.

With Mar’s diverse career in psychology, content creation, and advertising technology, this episode offers invaluable insights into how individuals can navigate their careers, speak up for themselves and others, and build a supportive culture for growth and innovation. Whether you’re a woman aiming for leadership or an ally looking to drive positive change, this episode delivers actionable advice to break barriers and redefine leadership.

What You’ll Learn in This Episode

• The importance of speaking up and building a network of sponsors to advance your career.
• How societal conditioning impacts leadership styles and workplace dynamics.
• The difference between being a "boss" and a "leader" and why empathy matters.
• Why creating a safe and inclusive environment benefits everyone.
• Strategies for challenging workplace norms and fostering collaboration.

Key Takeaways

1. Sponsors, Not Just Mentors: Having sponsors who advocate for your growth is essential for career progression.
2. The Power of Speaking Up: Whether for yourself or others, voicing concerns and standing against inequality is a catalyst for change.
3. Leadership vs. Bossing: True leaders empower their teams, foster innovation, and create trust, while "bossing" stifles creativity and growth.
4. Tackling Workplace Harassment: Changing the culture requires education, allyship, and individuals willing to stand against injustice.
5. Breaking Social Conditioning: Gender roles and stereotypes influence how leadership is perceived—changing these norms starts with how we raise and empower the next generation.

In this episode you will hear discuss regarding Women in Leadership, Female Leaders, Workplace Equality, Breaking Gender Barriers, Empowering Women at Work, Inclusive Leadership, Speaking Up for Change, Empathy in Leadership, Workplace Harassment Solutions, Career Progression Strategies, Building Inclusive Workplaces, Leadership vs. Bossing, Mentorship vs. Sponsorship, Social Conditioning in Leadership, Supporting Women at Work

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

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In this week's episode, Katie Street dives deep into the transformative potential of AI-powered product placement and its impact on the future of marketing. Joined by Mar Duermeijer, Chief Content Officer at RYFF, they explore how advanced technology is revolutionising traditional advertising strategies and creating new opportunities for brands and content creators alike.

From leveraging AI to localise content globally, to integrating seamless product placements across multiple media platforms, this episode uncovers the tools and tactics reshaping modern marketing. If you’ve ever wondered about the future of advertising, content creation, and product placement, this is a must-listen.

Key Topics Covered:

AI-Driven Product Placement: How AI is enabling smarter, scalable, and more contextually relevant product placement in content.

The Future of Advertising: Why content monetization strategies are evolving and how brands can adapt to stay ahead.

Building Brand Affinity Through Content: Connecting brand values with audience interests to drive better engagement and ROI.

Ethical Advertising in AI: Addressing concerns around trust and authenticity in an AI-driven world.

Real-World Case Studies: Learn how RYFF collaborates with shows like Love Island to implement seamless AI-powered brand integrations.

Sustainability and Efficiency in Content Creation: Reducing waste and reusing existing assets to optimize resources and deliver value.

In This Episode, You’ll Learn About:

✅ How AI is reshaping product placement and content monetization.

✅ Why personalized marketing is essential in the digital era.

✅ The power of AI to enhance brand recall and customer engagement.

✅ Real-world applications of AI in advertising, including Love Island.

✅ Balancing trust and creativity in AI-driven marketing campaigns.

✅ Future trends in content localization and dynamic advertising.

Top Quotes from the Episode:

"AI opens up endless possibilities for creativity and efficiency in product placement."

"Brands need to build affinity by connecting with audiences where it matters most."

"The future of marketing lies in the seamless integration of technology and human creativity."

Why Listen?

This episode is perfect for marketers, advertisers, and content creators looking to stay ahead in the fast-evolving world of AI and advertising. Whether you’re a brand manager or a creative strategist, you’ll find actionable insights to elevate your campaigns and connect with your audience in innovative ways.

In this show, we discuss; AI in Marketing, AI Product Placement, Content Monetization Strategies, Future of Advertising, Personalized Marketing Campaigns, Sustainable Marketing Practices, Brand Affinity Strategies, AI for Content Localization, Dynamic Advertising Trends, Marketing Technology 2025

Connect with Mar Duermeijer

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

In this special solo episode of Marketing in the Madness, Katie Street takes you through actionable strategies for B2B marketing in 2025. With AI reshaping the marketing landscape, Katie shares why human-centered content and authentic engagement are more critical than ever. From lead-generation events to TikTok-style videos, she unpacks the future of marketing that puts people first and delivers real, measurable results.

Key Topics Covered:

• Human-Centered Marketing in 2025 - Why authenticity matters in an AI-dominated world and the need for person-first marketing to build trust in B2B.
• The Power of Events in a Fake Marketing World - How live events create real, trustworthy engagement and how to use events to connect with prospects in meaningful ways.
• Strategies for Hosting Successful Lead-Generation Events - designing events that solve real prospect challenges, choosing unique venues and creating memorable experiences and why inspirational speakers are key to audience engagement.
• Building Relationships Through Nurture Journeys - Step-by-step guide to pre-event and post-event engagement and how to use personalised invitations and follow-ups to secure meetings.
• Leveraging Events for Content Creation - Turning event discussions into video snippets, articles, and social content and using these assets to target ideal prospects and extend event impact.
• The Future of B2B Content Creation - why short, snappy videos are the key to capturing attention and tips for creating educational, non-salesy content that builds relationships.

This episode is packed with actionable insights and real-world strategies for anyone looking to stand out in the competitive world of B2B marketing. Katie’s tips will help you build authentic relationships with prospects and drive measurable results through human-centered campaigns.

In This Episode, Learn About:

• Human-centered marketing strategies.
• The role of live events in lead generation.
• Creating value-driven content for B2B audiences.
• How to use TikTok-style videos for LinkedIn success.
• Tips for crafting hyper-personalized marketing campaigns.
• Why AI tools are critical but should support—not replace—human creativity.

This episode of Marketing In The Madness discusses B2B Marketing 2025, Human-Centered Marketing, AI in Marketing, Lead Generation Strategies, Marketing Events, Marketing Automation, LinkedIn Marketing Tips, Short-Form Content for B2B, Content Marketing Strategy, Personalised Marketing Campaigns, TikTok for Business and Event-Based Lead Generation

LINKS:

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.linkedin.com/company/streetagency/

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

Welcome to a groundbreaking episode of Marketing in the Madness! This week, host Katie Street explores how artificial intelligence (AI) is revolutionising the marketing landscape… using AI as her ‘co-hosts’.

In a previous episode Katie was Joined by Marco Andre, Executive Director of Global Marketing and AI Excellence at Novartis and, in this latest episode, you’ll hear how AI tools, like Google’s Notebook LM, are pushing the boundaries of content creation and reshaping the future of marketing.

Key Discussion Points:

• The Role of AI in Marketing: How AI goes beyond tools to become a strategic framework for achieving business goals and improving marketing impact.
• Personalisation at Scale: Discover how AI can tailor healthcare experiences, creating truly personalised patient interactions that go beyond the one-size-fits-all approach.
• AI for Marketers of All Sizes: Whether you're at a global corporation or a small startup, learn how accessible AI tools can enhance your work—from automating content creation to analyzing social media engagement.
• Human + AI Collaboration: Why AI won’t replace marketers but will amplify their creativity and efficiency, allowing them to focus on storytelling, strategy, and connecting with audiences.
• Ethics and Transparency in AI: How to use AI responsibly, ensuring data privacy and building trust with customers.
• Overcoming Fear of AI in Marketing: Practical steps to embrace AI tools, start small, and grow your skills in this exciting, ever-evolving space.

Top Quotes from the Episode:

• "AI isn’t replacing us—it’s amplifying what we can do, making marketing more creative and impactful."
• "Think of AI as your super-powered research assistant, helping you deliver hyper-personalized campaigns."
• "The future of marketing is a collaboration between human ingenuity and AI’s capabilities."

Why Listen?

If you’ve ever wondered how AI can transform your marketing strategy, this episode provides actionable insights and real-world examples. From cutting-edge tools to strategic implementation, Marco and Katie unpack how marketers can embrace AI to stay ahead in an increasingly data-driven world.

In this show, we discuss: AI in Marketing, Artificial Intelligence Marketing Strategies, Personalization with AI, AI for Campaign Creation, Marketing Automation Tools, AI-Powered Marketing Insights, Marketing Innovation with AI, AI for Small Businesses, Ethical AI in Marketing, Hyper-Personalized Campaigns, Marketing Data Analysis with AI, AI Trends in 2024, AI Tools for Marketers

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

In this inspiring episode of Marketing in the Madness, host Katie Street is joined by Louisa O’Connor, Managing Director of Seen Presents, to discuss the critical need for more women in leadership roles, particularly in the marketing, events, and experiential industries. Together, they explore how saying "yes" to opportunities, pushing beyond comfort zones, and fostering diverse workplaces can create meaningful change.

Key Discussion Points:

• Louisa’s Leadership Journey: From starting as a project assistant to becoming the MD of Scene Presents, Louisa shares her career-defining moments and the mindset that helped her lead and grow her agency to 32 employees in just two years.
• Breaking Gender Barriers: The challenges women face in climbing the corporate ladder, especially in the male-dominated marketing and events industry, and how we can drive more equity in leadership roles.
• The Power of Saying Yes: Why embracing opportunities, even when intimidating, can lead to growth, resilience, and long-term success.
• Diversity Drives Innovation: How creating diverse teams—across gender, ethnicity, and experience—fuels creativity and keeps businesses relevant in today’s fast-changing landscape.
• Leadership Advice for Women: Louisa’s actionable tips for aspiring female leaders, including starting small, building confidence, and turning failures into learning opportunities.
• The Role of Mentors and Allies: Stories of how male and female mentors played pivotal roles in Louisa’s journey and how to cultivate supportive professional relationships.

Top Quotes from the Episode:

• "Underestimate me, and I’ll embarrass you. Tell me I can’t do it, and I’ll do it anyway."
• "We need more women at the top—because diverse leadership isn’t just fair, it’s innovative."
• "Say yes to everything. Even failures teach you something you’ll need later."

Why Listen?

This episode is a must-listen for women aspiring to leadership roles in marketing, events, and beyond. It offers actionable advice on overcoming barriers, building confidence, and driving workplace diversity while highlighting the importance of fostering a culture where everyone can thrive.

In this episode, you will hear: Women in Leadership, Female Empowerment in Marketing, Diversity in the Workplace, Women Leaders in Events, Breaking Gender Barriers in Business, Building Confidence as a Leader, Empowering Women in Business, Leadership Tips for Women, How to Become an MD, Gender Equity in Marketing, Say Yes to Opportunities, Marketing Leadership Strategies, Louisa O’Connor’s Leadership Journey

Don’t miss this candid conversation packed with insights and strategies to inspire the next generation of female leaders. Listen now and discover how to take your career to new heights.

LINKS:

Louisa O’Connor

https://www.linkedin.com/in/louisa-o-connor-36773919/

Katie Street

https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

In this episode of Marketing in the Madness, host Katie Street dives into the dynamic world of experiential marketing with Louisa O'Connor, Managing Director of Seen Presents, a leading brand experience agency known for unforgettable events with brands like Netflix, TikTok, and Amazon. Together, they explore how immersive, real-world experiences build brand loyalty, create lasting emotional connections, and drive unparalleled engagement for both B2B and B2C audiences.

Key Discussion Points:

• The Impact of Experiential Marketing: Katie and Louisa unpack why experiential marketing leaves a lasting brand impression. Although only 29% of marketers leverage brand experiences, 80% of consumers crave them, revealing an untapped opportunity to connect deeply with audiences.
• ROI of Brand Experiences: Louisa shares insights on proving ROI, emphasising the strategic value of events like Montclair’s Art of Genius, which drew 10,000 attendees and garnered over a billion social media views. She discusses how planning, alignment, and strategic ROI measurement can win over procurement and finance teams.
• Strategic Planning for Success: From the "why" of the event to emotional impact, Katie and Louisa cover the essentials of early planning, highlighting how memorable experiences are built when aligned with brand goals. They underscore the importance of engaging all stakeholders to ensure brand experiences drive measurable success.
• Creating Authentic Brand Worlds: Louisa reveals how iconic brands like Pinterest and Netflix captivate attendees by transforming physical spaces to reflect their brand ethos. She explains how these brand experiences can increase consumer engagement, inspire brand loyalty, and create viral, shareable moments.
• Emotional Engagement and Consumer Trust: Katie and Louisa emphasise that experiential marketing evokes emotions that digital campaigns can’t replicate. From Dove’s Real Beauty campaign to Bacardi’s legendary Bermuda Triangle event, they discuss how these experiences leave a lasting impact that fosters authentic consumer trust.
• Top Tips for Memorable Brand Experiences: Louisa shares her expert advice for brands considering experiential marketing, covering the importance of clear objectives, strategic alignment, and leveraging content across digital channels for extended reach and ROI.

In this show, we cover: Experiential Marketing Strategies, Building Brand Loyalty, Emotional Connection in Marketing, Immersive Brand Experiences, B2B Brand Engagement, Brand Experience ROI, Creating Shareable Moments, Engaging Events for B2B and B2C, Strategic Marketing Planning, Leveraging Live Events for ROI, Content-Driven Event Marketing, Innovative Marketing Tactics for Brand Growth, Enhancing Customer Engagement with Events

LINKS:

Louisa O’Connor
https://www.linkedin.com/in/louisa-o-connor-36773919/

Seen Presents
https://www.linkedin.com/company/2136163
https://www.seenpresents.com/

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/