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Content is everywhere, but managing it has never been harder. Did you know that 30% of Fortune 500 companies rely on Contentful for their digital experiences, or that Gen Z prefers platforms like TikTok for shopping over traditional e-commerce sites? As AI, personalisation, and omnichannel strategies evolve, businesses must rethink how they create, manage, and deliver content to meet ever-changing demands.

Welcome back to another episode of Marketing in the Madness. This week, our host Katie Street speaks with Thomas Clayson, Head of EMEA Solution Engineering at Contentful, and Simon Ward, Senior Experience and Design Consultant at VML, to explore how businesses can manage the content chaos in today’s fast-paced digital landscape.

If like many of us, you’re feeling overwhelmed by content chaos, this episode will provide actionable strategies to streamline workflows, enhance personalisation, and prepare you for the future of content management at scale.

Here’s a glimpse of what you’ll discover in this week's episode:

🤖 How AI can handle governance and compliance tasks, allowing human teams to focus on creativity and strategy.

🤳🏼 Emerging trends in consumer behaviour such as Gen Z and Gen Alpha preferences and the demand for instant gratification through platforms like TikTok.

💡 The importance of designing content systems that allow for agility, scalability, and omnichannel distribution for better content management.

✍🏼 The challenges of managing growing content demands, the transformative potential of AI, and strategies to stay ahead in a fast-evolving digital landscape.

This podcast episode is inspired by the recent report "Controlling Content Chaos," a collaboration between VML and Contentful. The report draws on insights from interviews with over 1,000 CMOs, CDOs, and CTOs from leading global brands. Click on the link below to access the full report.

https://www.vml.com/insight/controlling-content-chaos

Connect with today's guests:

• Thomas Clayson: Head of Solution Engineering at Contentful, specialising in scalable content systems and AI-driven solutions.
• Simon Ward: Senior Experience and Design Consultant at VML, expert in omnichannel content strategies and design systems.

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

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In this empowering episode of Marketing in the Madness, Katie Street dives into a crucial conversation with Mar Duermeijer about female leadership, workplace equality, and the dynamics of creating inclusive environments. Together, they unpack the challenges, opportunities, and transformative lessons for women striving for leadership roles in traditionally male-dominated industries like technology and media.

With Mar’s diverse career in psychology, content creation, and advertising technology, this episode offers invaluable insights into how individuals can navigate their careers, speak up for themselves and others, and build a supportive culture for growth and innovation. Whether you’re a woman aiming for leadership or an ally looking to drive positive change, this episode delivers actionable advice to break barriers and redefine leadership.

What You’ll Learn in This Episode

• The importance of speaking up and building a network of sponsors to advance your career.
• How societal conditioning impacts leadership styles and workplace dynamics.
• The difference between being a "boss" and a "leader" and why empathy matters.
• Why creating a safe and inclusive environment benefits everyone.
• Strategies for challenging workplace norms and fostering collaboration.

Key Takeaways

1. Sponsors, Not Just Mentors: Having sponsors who advocate for your growth is essential for career progression.
2. The Power of Speaking Up: Whether for yourself or others, voicing concerns and standing against inequality is a catalyst for change.
3. Leadership vs. Bossing: True leaders empower their teams, foster innovation, and create trust, while "bossing" stifles creativity and growth.
4. Tackling Workplace Harassment: Changing the culture requires education, allyship, and individuals willing to stand against injustice.
5. Breaking Social Conditioning: Gender roles and stereotypes influence how leadership is perceived—changing these norms starts with how we raise and empower the next generation.

In this episode you will hear discuss regarding Women in Leadership, Female Leaders, Workplace Equality, Breaking Gender Barriers, Empowering Women at Work, Inclusive Leadership, Speaking Up for Change, Empathy in Leadership, Workplace Harassment Solutions, Career Progression Strategies, Building Inclusive Workplaces, Leadership vs. Bossing, Mentorship vs. Sponsorship, Social Conditioning in Leadership, Supporting Women at Work

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

In this week's episode, Katie Street dives deep into the transformative potential of AI-powered product placement and its impact on the future of marketing. Joined by Mar Duermeijer, Chief Content Officer at RYFF, they explore how advanced technology is revolutionising traditional advertising strategies and creating new opportunities for brands and content creators alike.

From leveraging AI to localise content globally, to integrating seamless product placements across multiple media platforms, this episode uncovers the tools and tactics reshaping modern marketing. If you’ve ever wondered about the future of advertising, content creation, and product placement, this is a must-listen.

Key Topics Covered:

AI-Driven Product Placement: How AI is enabling smarter, scalable, and more contextually relevant product placement in content.

The Future of Advertising: Why content monetization strategies are evolving and how brands can adapt to stay ahead.

Building Brand Affinity Through Content: Connecting brand values with audience interests to drive better engagement and ROI.

Ethical Advertising in AI: Addressing concerns around trust and authenticity in an AI-driven world.

Real-World Case Studies: Learn how RYFF collaborates with shows like Love Island to implement seamless AI-powered brand integrations.

Sustainability and Efficiency in Content Creation: Reducing waste and reusing existing assets to optimize resources and deliver value.

In This Episode, You’ll Learn About:

✅ How AI is reshaping product placement and content monetization.

✅ Why personalized marketing is essential in the digital era.

✅ The power of AI to enhance brand recall and customer engagement.

✅ Real-world applications of AI in advertising, including Love Island.

✅ Balancing trust and creativity in AI-driven marketing campaigns.

✅ Future trends in content localization and dynamic advertising.

Top Quotes from the Episode:

"AI opens up endless possibilities for creativity and efficiency in product placement."

"Brands need to build affinity by connecting with audiences where it matters most."

"The future of marketing lies in the seamless integration of technology and human creativity."

Why Listen?

This episode is perfect for marketers, advertisers, and content creators looking to stay ahead in the fast-evolving world of AI and advertising. Whether you’re a brand manager or a creative strategist, you’ll find actionable insights to elevate your campaigns and connect with your audience in innovative ways.

In this show, we discuss; AI in Marketing, AI Product Placement, Content Monetization Strategies, Future of Advertising, Personalized Marketing Campaigns, Sustainable Marketing Practices, Brand Affinity Strategies, AI for Content Localization, Dynamic Advertising Trends, Marketing Technology 2025

Connect with Mar Duermeijer

Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/