Ready to trade your corporate 9-to-5 for a business of your own? Jamie Tjornehoj, founder of Brand Bosses, shares her journey from corporate marketing manager to thriving entrepreneur. In this episode, we dive into the key elements of building a standout brand, the digital marketing trends businesses can’t afford to miss, and Jamie’s top advice for anyone ready to take the leap into entrepreneurship. Whether you’re dreaming of starting your own side hustle or leveling up your business, this conversation is packed with actionable tips, insights, and inspiration.

Key Takeaways:

// Jamie’s story of transitioning from a corporate marketing manager to founding Brand Bosses.

// Tips for creating a cohesive brand across digital and traditional platforms.

// Jamie’s insights into the most impactful trends for businesses in the next few years.

// How to identify your purpose, niche, and target audience.

// Advice for anyone considering the leap into starting their own business.

Learn more about Brand Bosses: Website

Connect with Jamie: LinkedIn

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How to grow your audience and your brand with humor – This week, I’m chatting with Aidan Brannigan, founder of No Boring Brands and former Marketing Millennials’ strategist, who scaled social followings to over a million and crafted email campaigns that drove six-figure ticket sales. Aidan shares his journey from working with top startups to building a humor-based agency for B2B brands. Learn how humor can transform your marketing strategy, increase engagement, and help your brand stand out in the crowded digital landscape.

Key Takeaways:

// Scaling Social Media: Learn how Aidan grew The Marketing Millennials' following from 250k to 1.2M.

// Humor as a Tool: Discover why humor is crucial for increasing brand retention and recall.

// Email Marketing Success: Gain insights on crafting email campaigns that convert.

// Building a Business: Hear about Aidan’s transition from corporate to founder and his advice for aspiring entrepreneurs.

Connect with Aidan: LinkedIn

Follow Aidan: Instagram

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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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Dr. J.J. Peterson, Head of StoryBrand, joins me to discuss the power of storytelling in brand strategy. Dr. Peterson unpacks the StoryBrand framework, a proven method that has helped organizations simplify their messaging and grow their businesses. We dive into why humans are hardwired to respond to stories, how clarity in messaging drives customer engagement, and the critical elements of a website that tell a clear, compelling story.

Key Takeaways:

// Understand why stories resonate deeply with customers.

// Learn how clear messaging increases engagement and sales.

// Discover the key elements of a website that drive action.

// Identify and avoid common pitfalls in brand messaging.

Connect with Dr. J.J. Peterson: LinkedIn

Learn more about StoryBrand: Website

Read Building a StoryBrand: Amazon

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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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In this solo episode, I dive into the three critical skills every marketer needs to develop continuously: Copywriting, Relationship-Building, and Adaptability. Inspired by a listener's question, we explore how these skills not only form the foundation for successful marketing careers but also remain vital throughout a marketer's journey.

Whether you're just starting or are well into your career, this episode offers actionable insights to enhance your marketing prowess and stay ahead in a fast-evolving industry.

Key Takeaways:

// Mastering Copywriting: Consistent, well-crafted copy is essential for effective communication and brand alignment.

// Building Genuine Relationships: Strong professional connections can open doors and drive long-term success.

// Humanizing Brand Interactions: Personal engagement on social media builds trust and community.

// Embracing Adaptability: Flexibility and openness to change are crucial in a rapidly evolving marketing landscape.

// Proactive Problem-Solving: Anticipating changes and preparing in advance helps navigate industry shifts smoothly.

Read more on this topic via the MHH blog: HERE

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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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In this episode, I sit down with Avery Akkineni, Chief Marketing Officer of VaynerX, to explore the cutting edge of digital marketing and innovation. From building VaynerMedia’s APAC presence to founding Vayner3, Avery has been a trailblazer in leveraging emerging technologies like AI and Web3. She shares actionable insights on crafting resonant brand strategies, identifying underpriced attention, and preparing for the future of marketing. Plus, Avery offers advice for aspiring leaders in the industry, with lessons from her remarkable journey.

Key Takeaways:

// Underpriced Attention: Learn what this term means in today’s marketing landscape and how to leverage it for impactful growth.

// Storytelling Strategies: Discover how storytelling can elevate your brand and ensure your content resonates with your audience.

// Emerging Trends: Insights on AI and what excites Avery most about the future of marketing.

// Platform Prioritization: Tips on choosing the right social media platforms and allocating resources wisely.

// Career Advice for Marketers: Avery’s guidance on staying ahead of industry trends and accelerating your career in marketing.

// Personal Insights: Behind-the-scenes of Avery’s career journey, lessons learned, and how she balances milestones with ongoing innovation.

Connect with Avery: LinkedIn

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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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This week, I’m joined by Rachel Lewis, Senior Social Media Manager at Lonely Planet, to hear her secrets behind managing the social media presence of one of the world’s most iconic travel brands. Rachel shares her journey into the world of travel marketing, the non-negotiables that guide her content creation, and her predictions for the formats that will dominate social media in 2025.

We also dive into actionable tips for crafting compelling copy and short-form videos, balancing a remote career with personal passions like yoga and gardening, and Rachel’s advice for excelling in social media and brand marketing.

Whether you’re a seasoned marketer or just starting in social media, this conversation is packed with insights to level up your strategy.

Key Takeaways:

// Social Media Non-Negotiables: Rachel’s top principles for impactful content creation.

// Future Trends: Predictions for the content formats and strategies that will thrive in 2025.

// Engaging Content Strategies: Pro advice on writing compelling hooks, voice-over scripts, and short-form video editing.

// Tips for Effective Remote Work: Strategies for staying productive and connected while working remotely.

// Work-Life Balance: Why pursuing outside passions enhances professional success and personal fulfillment.

Connect with Rachel: LinkedIn

Follow Lonely Planet: Instagram

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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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In this special Thanksgiving week episode, I’m doing things a little differently! I wanted to take a moment to reflect, express my gratitude, and answer some of your questions–from career pivots to balancing entrepreneurship.

Key Takeaways:

1. Gratitude Practice: Discover my recent 3x3 gratitude practice and how it’s helping me stay grounded during the chaos of the holiday season.

2. Career Pivots: Tips for transitioning into new categories, and steps to identify transferable skills, build your network, and develop the expertise needed to pivot into a new industry.

3. Gaining Experience: The power of freelancing and raising your hand for new opportunities. Plus, leveraging your current role to build relevant skills and experimenting to grow.

4. Navigating Promotions: How to embrace a promotion with gratitude while preparing for new challenges. Skills to develop, leaning on mentors, and how to align with your leadership for support.

5. Balancing It All: My honest approach to juggling entrepreneurship, consulting, and podcasts, including time-blocking, sleep, and fueling your energy.

6. Pandemic’s Impact on Social Media: How COVID-19 reshaped social media marketing and why community and human connection are more vital than ever.

Thank you to YOU for being a part of this incredible journey.

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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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