Ready to trade your corporate 9-to-5 for a business of your own? Jamie Tjornehoj, founder of Brand Bosses, shares her journey from corporate marketing manager to thriving entrepreneur. In this episode, we dive into the key elements of building a standout brand, the digital marketing trends businesses can’t afford to miss, and Jamie’s top advice for anyone ready to take the leap into entrepreneurship. Whether you’re dreaming of starting your own side hustle or leveling up your business, this conversation is packed with actionable tips, insights, and inspiration.

Key Takeaways:

// Jamie’s story of transitioning from a corporate marketing manager to founding Brand Bosses.

// Tips for creating a cohesive brand across digital and traditional platforms.

// Jamie’s insights into the most impactful trends for businesses in the next few years.

// How to identify your purpose, niche, and target audience.

// Advice for anyone considering the leap into starting their own business.

Learn more about Brand Bosses: Website

Connect with Jamie: LinkedIn

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How to grow your audience and your brand with humor – This week, I’m chatting with Aidan Brannigan, founder of No Boring Brands and former Marketing Millennials’ strategist, who scaled social followings to over a million and crafted email campaigns that drove six-figure ticket sales. Aidan shares his journey from working with top startups to building a humor-based agency for B2B brands. Learn how humor can transform your marketing strategy, increase engagement, and help your brand stand out in the crowded digital landscape.

Key Takeaways:

// Scaling Social Media: Learn how Aidan grew The Marketing Millennials' following from 250k to 1.2M.

// Humor as a Tool: Discover why humor is crucial for increasing brand retention and recall.

// Email Marketing Success: Gain insights on crafting email campaigns that convert.

// Building a Business: Hear about Aidan’s transition from corporate to founder and his advice for aspiring entrepreneurs.

Connect with Aidan: LinkedIn

Follow Aidan: Instagram

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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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Dr. J.J. Peterson, Head of StoryBrand, joins me to discuss the power of storytelling in brand strategy. Dr. Peterson unpacks the StoryBrand framework, a proven method that has helped organizations simplify their messaging and grow their businesses. We dive into why humans are hardwired to respond to stories, how clarity in messaging drives customer engagement, and the critical elements of a website that tell a clear, compelling story.

Key Takeaways:

// Understand why stories resonate deeply with customers.

// Learn how clear messaging increases engagement and sales.

// Discover the key elements of a website that drive action.

// Identify and avoid common pitfalls in brand messaging.

Connect with Dr. J.J. Peterson: LinkedIn

Learn more about StoryBrand: Website

Read Building a StoryBrand: Amazon

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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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