Market It! - Build Your Dream Brand

By: Anne-Heloise Chavin
  • Summary

  • Launching a business is one thing, but building a brand that resonates with you, the founder, and your target audience, in order to authentically connect with your ideal client is another story. I am Anne-Héloïse Chavin, the host of this podcast and the founder and brand builder in chief at AHBC Group, a Branding agency based in Miami, Florida. Since 2018, we help our clients tell their stories and create meaningful connections with their audience through brand strategy, brand design, web design, and social media. If that’s a journey that you too are ready to embark on, then welcome to Market It! the podcast that inspires and guides authentic entrepreneurs to build the soulful brand of their dreams and lead a purpose-driven business.
    © 2024 Market It! - Build Your Dream Brand
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Episodes
  • Top 5 Brand Design Mistakes Every Business Should Avoid
    May 24 2024

    Thanks for listening! Make sure to subscribe so you don't miss our episodes about branding, marketing and business.


    👉 Brand Templates: https://dreambrandclub.com/brand-templates

    ♟️ FREE Dream Brand Strategy Guide: https://ahbc-group.myflodesk.com/od8vrkc197

    ✨ Building the Dream Collection: https://dreambrandclub.com/building-the-dream-merch

    👩🏻‍💻 Agency Website: ahbc-group.com

    📲 Instagram: instagram.com/ahbcgroup

    💬 Email us: hello@ahbc-group.com


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    Top 5 Branding Mistakes to Avoid: Essential Tips for Entrepreneurs and Designers


    In this video, I outline the top five brand design mistakes to avoid. This video is perfect for new entrepreneurs and designers DIYing their brand identity. Learn about the pitfalls of overcomplicating logos, the importance of a versatile design, avoiding trendy aesthetics, understanding your brand's essence, and maintaining consistency. With practical advice and free resources like brand templates and strategy guides, you're equipped to create a timeless, cohesive brand that resonates with your audience.


    00:00 Welcome to Branding Insights with Anne-Héloïse Chavin

    00:26 Top 5 Brand Design Mistakes to Avoid

    00:48 Mistake #5: Overcomplicating Your Brand Elements

    01:50 Mistake #4: Not Having a Versatile Logo

    03:45 Mistake #3: Blindly Following Trends

    05:50 Mistake #2: Ignoring Your Brand's Essence

    07:45 Mistake #1: Lack of Consistency Across Platforms

    10:43 Final Thoughts and Resources

    At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here!

    https://ahbc-group.com/

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    12 mins
  • How we increased our client’s sales by over $1.1M in just 3 Months | 2024 B2B Marketing Strategy
    May 18 2024

    Thanks for listening! Make sure to subscribe so you don't miss our videos about branding, marketing and business.


    👩🏻‍💻 Agency Website: ahbc-group.com

    📲 Instagram: instagram.com/ahbcgroup

    💬 Email us: hello@ahbc-group.com


    _____


    How We Boosted our Client's Sales by $1.1 Million in 3 Months with Effective Marketing Strategies


    In this video, I share how my agency boosted a client's sales from $200k in January to more than $1.3 million by April by strategically leveraging a comprehensive marketing mix. I delve into how aligning our internal team and viewing marketing as an essential investment played a crucial role. Our approach included optimizing Google and Facebook ads, strengthening our organic social media presence, and enhancing email marketing campaigns, specifically tailored for a B2B business specializing in custom food trucks. I provide actionable insights, emphasizing the importance of auditing current strategies, prioritizing based on those insights, and working closely with our client to maximize results.


    TIMESTAMPS


    00:00 Introduction: Boosting B2B Sales

    00:02 The Journey from $200K to $1.3 Million in Sales

    01:11 Understanding the Ecosystem of Success

    02:29 Key Factors Before Diving into Marketing Strategy

    09:39 Holistic Marketing Strategy: The Game Changer

    16:27 Deep Dive into Google Ads Optimization

    20:46 Maximizing Facebook Ads Efficiency

    25:35 Leveraging Organic Social Media and Email Marketing

    36:41 Concluding Insights and Advice

    At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here!

    https://ahbc-group.com/

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    43 mins
  • Logos Don't Matter
    Oct 11 2023

    Hello friends! Today we're going to talk about something that might shake things up a bit: Logos aren’t the whole story of your brand. Yep, you heard it right!

    Imagine you’re opening a new shop. You're super excited and you think, "Ah, I need a super cool sign so people notice me!" That sign is like your logo. It's fun, it's visible, and yes, it's important. But is that all there is to be known and loved for? Join us as we dig deeper!

    Introducing the Dream Brand Club – your stress-free path to building a powerful brand! Say goodbye to brand-building stress and hello to adventure. We're not just a club; we're a vibrant community of go-getters, just like you. We’ve got all the cool tools you need to help kick-start your brand. Think logos, brand kits, social media templates, websites, and step-by-step training – all at your fingertips! Embark on the branding journey alongside us! Become a member of the Dream Brand Club, where we turn dreams into reality, one brand at a time.


    At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here!

    https://ahbc-group.com/

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    14 mins

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