If you're eager to understand how to build and leverage your email list for effective marketing, today's episode is for you!

Meet Allison Hardy, an email marketing strategist who excels at helping women scale their businesses while maintaining a fulfilling personal life. Unlike the traditional concept of work-life balance, Allison advocates for a "life-first" approach, where personal fulfillment drives business success. She specializes in helping coaches and experts enroll clients into courses, memberships, and programs effortlessly. Allison also hosts the successful podcast, The 6 Figure Secrets Podcast, where she enriches her community with valuable insights.

Allison's entrepreneurial journey began unexpectedly when she was laid off while six months pregnant. This challenge led her to network marketing, which she soon realized wasn't her long-term path. Transitioning to coaching and consulting, she discovered the power of email marketing and has been a dedicated advocate ever since.

In our conversation, Allison and I explore the importance of strategic marketing and why email should be your primary focus for sustainable business growth. We discuss the shift from one-on-one work to scaling through many, the role of outsourcing, the value of clear, niche-specific messaging, and simplifying your offerings to match your passion and energy. We also cover why relying solely on Instagram is risky and break down marketing and sales funnels in a straightforward manner.

Navigating motherhood while building a business presents its own set of challenges, but it’s possible to create a fulfilling business that also brings life-changing results for you and your family. This episode is filled with actionable advice and insights on efficient marketing strategies and much more. No matter where you are on your entrepreneurial journey, this is an episode you won't want to miss!

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Connect with Allison on Instagram @allison_hardy_

Check out Allison’s membership Funnel of the Month Club

Learn more about Allison by visiting her website

Listen to Allison’s podcast The 6 Figure Secrets Podcast

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website

Meet Jillian Anderson, a seasoned copywriter and copy consultant for motherhood-inspired brands. She went from pumping milk at her spa job as an Abdominal-Pelvic Massage Specialist, to closing over $300,000 in sales from home with her babies in arm. Jillian feels very at home in the Holistic Women's Health space and with 8+ years in digital marketing, she now specializes in high performance sales copy (the kind that sounds like you, but sells WAY better). Jillian is no stranger to the "stretch" that motherhood brings and she knows that while moms can do a lot, they can't do it all. She's passionate about handling her clients' sales messaging, so they can show up as the best versions of themselves in both motherhood and their creative lives.

In today's conversation, Jillian and I delve into why sales pages and long-form copy matter SO much beyond just your launch period. We also discuss what it looks like to find harmony as moms in business (solo mom time for the win), navigating the lack of support working families face, authentic copy that should flow with the unique, magnetic messaging of your brand, nuances that come with using popular AI tools like ChatGPT and Otter AI in your business workflows and more.

Jillian is a wealth of knowledge when it comes to all things copy and she loves pouring into other moms in business. I know you will enjoy the abundance of practical insights and actionable tips shared in this episode. Also, if you are in need of an expert copywriter to help you successfully nail your next launch, be sure to connect with Jillian!

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Check out Otter AI: https://otter.ai/

Connect with Jillian on Instagram @jillianaanderson

Proven Sales Page Template: https://www.jillian-anderson.com/proventemplate

(use M4M at Checkout for 30% off)

Learn more about Jillian by visiting her website

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website

Do you strive to build a successful business online and a beautiful life offline? If so, you will absolutely love today’s conversation with Molly Balint.

Molly Balint, the founder of the SOFT business movement, is a dedicated mentor, speaker, and Instagram strategist. She teaches women how to build a soft business of their own, blending thriving online ventures with a beautiful offline presence. Moving away from toxic hustle culture and the "boss babe" ideal, Molly helps women uncover meaningful work and become soft leaders who make a significant impact.

In our conversation, Molly and I explore the SOFT business movement and the importance of a softer, more sustainable approach to business and social media. We tackle the pressures of hustle culture, the need for clarity and authenticity in messaging, overcoming limiting self-beliefs, and the transformative power of vulnerability. Remember, your business doesn’t need to change the world or look like anyone else’s online presence. The real value comes from sharing your unique story with your audience.

No more playing small or hiding in the shadows—the world needs more of what you have to offer. Soft doesn’t mean weak; it truly represents a new form of strength in business. Molly offers practical advice on balancing work you love with effective social media strategies. I know that you will appreciate Molly’s refreshing transparency and vulnerability in this episode. Be sure to check out her SOFT business school if you're ready to embrace this approach in your business!

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Connect with Molly on Instagram @molly.balint

Learn more about Molly by visiting her website

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website

Today’s episode features Natalie Martin, a seasoned entrepreneur and co-founder of not one, but two remarkable businesses!

Natalie Martin co-founded Yalla Childcare, a unique co-working and childcare space located in San Diego, CA. She is also the co-founder of Rising Tide Social, an inclusive social media marketing agency dedicated to setting business owners and brands apart and making waves in their industry. Alongside her sister Allyson, Natalie is passionate about supporting mothers through their ventures. Yalla Childcare, their latest endeavor, was created to support working families seeking closer connections with their children. Natalie and Allyson aim to address the lack of support for working moms and families within corporate structures by offering a co-working space with onsite childcare—an innovative concept much needed in today’s world.

In today’s conversation, Natalie and I explore the challenges and triumphs faced by working mothers in corporate environments. We discuss Natalie’s personal awakening after becoming a mother for the first time, the unique skills motherhood fosters, the pivotal decision to launch a pioneering childcare workspace (including navigating licensing complexities), Natalie’s ambitious vision for Yalla, and much more.

Natalie offers a candid glimpse into her journey, emphasizing the importance of mindset shifts, mental health, and well-being in entrepreneurship. Tune in to this inspirational episode for insights that will empower you and underscore the vital integration of work and family life!

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Connect with Natalie on Instagram @risingtidesocial and @yallachildcare

Learn more about working with Natalie and the Rising Tide Social Team by visiting her website

Join Natalie’s free Facebook group for women entrepreneurs and creatives (local to San Diego)

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website

I'm a big, big fan of today’s guest, Kim Perez, and I feel like we’re kindred spirits. Fun fact - we’re both mothers to boys named Henry!

Kim Perez is a functional nutritionist and women's health practitioner specializing in supporting moms. She founded Root and Branch Nutrition with a mission to normalize nourished motherhood and make it achievable for all moms. Kim challenges societal norms, particularly the 'bounceback' culture, advocating for a paradigm shift in how mothers and motherhood are viewed and supported. As a recovering perfectionist, Kim's transformative journey through her first pregnancy highlighted the importance of feeling happy, whole, and vibrant in her body, especially during motherhood. She believes every woman can feel energetic and resilient throughout pregnancy and beyond, thriving both as mothers and in their daily lives.

In today’s conversation, Kim and I delve into women’s health, nutrition, and the journey of motherhood. We emphasize the need to reject depleted motherhood as the norm and address common challenges women face in accessing reliable health information and guidance. Topics include the impact of stress on metabolism, the significance of minerals and nutrient deficiencies, navigating postpartum challenges during a pandemic (something Kim and I both have firsthand experience with), balancing motherhood with entrepreneurship, and more.

Both passionate about fostering communities for moms, we believe in the crucial support networks mothers need. I’m deeply appreciative of Kim’s impactful work for moms everywhere, including her new membership program, the Nourished Moms Village, which offers empowerment, education, and accountability. If you’re ready to prioritize yourself and live a nourished life in motherhood, be sure to explore the Nourished Moms Village (linked below)!

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Do Less by Kate Northrup (book mentioned in episode)

Connect with Kim on Instagram @rootandbranchnutrition

Join the Nourished Moms Village

Learn more about working with Kim by visiting her website

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website

Hillary Sadler, founder of Baby Settler, is someone who is making big, BOLD moves for moms and their families in the perinatal and postpartum space!

Hilary, a former labor and delivery nurse, feeding specialist, author, and mother of four, is your go-to non-judgmental friend for navigating the challenges of motherhood. Grounded in medical expertise yet embracing a 'crunchy' approach, she's unafraid to challenge norms and ask the tough questions. Recognizing a gap in traditional roles, she founded Baby Settler, a company dedicated to providing personalized support and resources for moms and babies.

Our conversation today revolves around the daunting task new moms face in sorting through conflicting advice. Hilary recognized the need for a reliable, centralized source of parenting guidance and developed an innovative app to address this. Covering topics from feeding tips to sleep regressions, her app aims to empower parents with knowledge and support.

We'll also explore burnout, business growth, and the importance of crystal-clear branding. Both Hilary and I have learned valuable lessons through motherhood and entrepreneurship, and we're eager to share insights that will empower you to advocate for yourself and make informed decisions for your family.

Tune in for an episode packed with inspiration and practical advice for navigating the beautiful yet challenging journey of motherhood!

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Building a StoryBrand book by Donald Miller

Connect with Hillary on Instagram @babysettler

Learn more about working with Hillary by visiting her website

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website

Today, we're diving into a topic that resonates with all moms: self-care. Our guest, Emma Benyon, a self-care and motherhood coach from the U.K., sheds light on why prioritizing self-care is crucial in our lives.

Emma, a mum, stepparent, and full-time post-16 educator, specializes in supporting busy moms in navigating the complexities of motherhood, career, and personal growth with less overwhelm and more balance, clarity, and energy. Recognizing the uniqueness of each mother's journey, Emma tailors her support to honor their diverse lives and experiences.

In this episode, Emma and I explore the real challenges of balancing motherhood, work, and entrepreneurship while stressing the importance of simplifying tasks and prioritizing self-care. We highlight the significance of maintaining healthy habits and how small, daily self-care practices can make a significant difference. Self-care should be simple and achievable, even for moms juggling multiple roles.

Gone are the days of viewing self-care as an occasional luxury or adding more to an already full plate. It's time to redefine self-care as something accessible and achievable in our everyday lives. This conversation with Emma is both enlightening and heartwarming—a must-listen for every mom navigating the trenches of motherhood.

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Connect with Emma on Instagram @emmabenyon.coach

Learn more about working with Emma and see all of her courses, coaching packages and more by visiting her website

Listen to Emma’s podcast: Self Care and Motherhood Edit Podcast

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website