If you're eager to understand how to build and leverage your email list for effective marketing, today's episode is for you!

Meet Allison Hardy, an email marketing strategist who excels at helping women scale their businesses while maintaining a fulfilling personal life. Unlike the traditional concept of work-life balance, Allison advocates for a "life-first" approach, where personal fulfillment drives business success. She specializes in helping coaches and experts enroll clients into courses, memberships, and programs effortlessly. Allison also hosts the successful podcast, The 6 Figure Secrets Podcast, where she enriches her community with valuable insights.

Allison's entrepreneurial journey began unexpectedly when she was laid off while six months pregnant. This challenge led her to network marketing, which she soon realized wasn't her long-term path. Transitioning to coaching and consulting, she discovered the power of email marketing and has been a dedicated advocate ever since.

In our conversation, Allison and I explore the importance of strategic marketing and why email should be your primary focus for sustainable business growth. We discuss the shift from one-on-one work to scaling through many, the role of outsourcing, the value of clear, niche-specific messaging, and simplifying your offerings to match your passion and energy. We also cover why relying solely on Instagram is risky and break down marketing and sales funnels in a straightforward manner.

Navigating motherhood while building a business presents its own set of challenges, but it’s possible to create a fulfilling business that also brings life-changing results for you and your family. This episode is filled with actionable advice and insights on efficient marketing strategies and much more. No matter where you are on your entrepreneurial journey, this is an episode you won't want to miss!

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Connect with Allison on Instagram @allison_hardy_

Check out Allison’s membership Funnel of the Month Club

Learn more about Allison by visiting her website

Listen to Allison’s podcast The 6 Figure Secrets Podcast

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website

Meet Jillian Anderson, a seasoned copywriter and copy consultant for motherhood-inspired brands. She went from pumping milk at her spa job as an Abdominal-Pelvic Massage Specialist, to closing over $300,000 in sales from home with her babies in arm. Jillian feels very at home in the Holistic Women's Health space and with 8+ years in digital marketing, she now specializes in high performance sales copy (the kind that sounds like you, but sells WAY better). Jillian is no stranger to the "stretch" that motherhood brings and she knows that while moms can do a lot, they can't do it all. She's passionate about handling her clients' sales messaging, so they can show up as the best versions of themselves in both motherhood and their creative lives.

In today's conversation, Jillian and I delve into why sales pages and long-form copy matter SO much beyond just your launch period. We also discuss what it looks like to find harmony as moms in business (solo mom time for the win), navigating the lack of support working families face, authentic copy that should flow with the unique, magnetic messaging of your brand, nuances that come with using popular AI tools like ChatGPT and Otter AI in your business workflows and more.

Jillian is a wealth of knowledge when it comes to all things copy and she loves pouring into other moms in business. I know you will enjoy the abundance of practical insights and actionable tips shared in this episode. Also, if you are in need of an expert copywriter to help you successfully nail your next launch, be sure to connect with Jillian!

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Check out Otter AI: https://otter.ai/

Connect with Jillian on Instagram @jillianaanderson

Proven Sales Page Template: https://www.jillian-anderson.com/proventemplate

(use M4M at Checkout for 30% off)

Learn more about Jillian by visiting her website

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website

Do you strive to build a successful business online and a beautiful life offline? If so, you will absolutely love today’s conversation with Molly Balint.

Molly Balint, the founder of the SOFT business movement, is a dedicated mentor, speaker, and Instagram strategist. She teaches women how to build a soft business of their own, blending thriving online ventures with a beautiful offline presence. Moving away from toxic hustle culture and the "boss babe" ideal, Molly helps women uncover meaningful work and become soft leaders who make a significant impact.

In our conversation, Molly and I explore the SOFT business movement and the importance of a softer, more sustainable approach to business and social media. We tackle the pressures of hustle culture, the need for clarity and authenticity in messaging, overcoming limiting self-beliefs, and the transformative power of vulnerability. Remember, your business doesn’t need to change the world or look like anyone else’s online presence. The real value comes from sharing your unique story with your audience.

No more playing small or hiding in the shadows—the world needs more of what you have to offer. Soft doesn’t mean weak; it truly represents a new form of strength in business. Molly offers practical advice on balancing work you love with effective social media strategies. I know that you will appreciate Molly’s refreshing transparency and vulnerability in this episode. Be sure to check out her SOFT business school if you're ready to embrace this approach in your business!

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Connect with Molly on Instagram @molly.balint

Learn more about Molly by visiting her website

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website