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=============
SHOW QUOTES

“The bottle couldn't handle the carbonation in that neck, and we lost £20,000 pounds. I didn't have any product, but £20,000 pounds was gone!”

“Availability and visibility are key in this category.”

============
SHOW NOTES

Avnish Babla is the 1st time entrepreneur behind Savyll Cocktails, a sophisticated range of non-alc cocktails created with diversity in mind.

In this talk, we cover everything from importing suspicious white powder to launching big and scaling back to the bottling disaster that left him £20,000 out of pocket with nothing to show for it.

============

WE CHAT ABOUT

0:00 Coming up...

1:34 Avnish's story

9:52 Are these "mocktails"?

12:48 UK / USA production

17:39 The evolution of the range

25:40 Wholefoods to Harrods

30:42 Non-alc playbook

32:08 Premiumisation in low & no

35:26 Navigating diversity in low & no

40:23 The importance of being seen

46:57 The BBQ-Q

============

TRY SAVYLL - SAVYLL.COM // @SAVYLLBEVERAGECO

============

WE ALSO TALK ABOUT:

Saphire Community Group

Seedlip Spice 94*

Three Spirit Nightcap*

============

BEST EPISODES TO CHECK OUT NEXT

#42 Behind the scenes at the world alcohol-free awards

#29 The rise and rise of Mocktails with Pooja Sharma-Jones

Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================

JOIN THE CURIOUS TO CONFIDENT WAITLIST


ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES:
Take the Low No Drinker Personality Type Quiz
Download your free Seven Signs of Sober Curiosity eBook

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

JOIN THE CURIOUS TO CONFIDENT COURSE WAITLIST

=============
SHOW QUOTES

“In the UK, it's 20 quid a bottle. I've always thought about it like some people get paid £20 quid an hour. So you know, if someone's going to give you an hour of their life, bloody, make it good if they're drinking your product, and I honestly believe in that.”

“So you give them two tonnes of raspberry crumble because you're pulling out 90% of the water weight, but you've got 20 tons of flavour.”

============
SHOW NOTES

All the way from Australia, in this episode, I got to chat with the inspired mind behind the always unique and never boring NON World Wines. Aaron Trotman is equal parts funny and sincere, and this interview was a pure joy.

============
WE CHAT ABOUT

Aaron's story

Amazing flavour combinations

A late-found love of food

International seasonality

Stewed cherry & coffee

Replicating red wine

Made for food?

Aaron, ADHD & alcohol

Hospitality (it's in the name)

Australia, the UK & the US

The NON stopper!

Online and on-trade

What's next for NON?

Parenting while building a brand

The BBQ-Q (& AF draught in Aus)

============
TRY NON - uk.non.world // @non.world

============
WE ALSO TALK ABOUT:

Botivo*

Heaps Normal

Muri

Sylva

Guinness 0.0*

============
BEST EPISODES TO CHECK OUT NEXT

#39 Bolle: The only double-fermented alcohol-free sparkling wine

Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================

JOIN THE CURIOUS TO CONFIDENT WAITLIST


ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES:
Take the Low No Drinker Personality Type Quiz
Download your free Seven Signs of Sober Curiosity eBook

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

JOIN THE CURIOUS TO CONFIDENT WAITLIST

=============
SHOW QUOTES

“I get emails every week from people saying, oh, ‘I'd love to come and judge, I'd love to learn a bit more about these drinks’. Whilst we’re keen on educating and teaching people. they have to come to us already having some background and some proof that they are making an effort and learning and have experience with these drinks.”

“Progression of the AF space is really interesting. I think if we'd done this competition even four years ago (if there were enough drinks out there then to do this), I think the drinks that would have scored really well then would now be surpassed by almost everything that's coming out now.”

============
SHOW NOTES

This episode was a pure delight as I got to hear all about the entire judging process for the World Alcohol-Free Awards – the WAFAs!

Chris and Chrissie don’t hold anything back, making this one not to be missed!

WE CHAT ABOUT

0:35 The WAFAs story

6:37 Categories!

9:21 Who can enter the WAFAs?

13:09 How many entries did you have?

15:32 New & unique drinks

22:25 Judging

30:44 Progression

34:44 Trophy winners

42:54 WAFAs 2025 (+best range winner)

46:00 Going international

49:34 AF is not a zero-sum game

54:26 How to enter for 2025

56:26 The BBQ-Q

VISIT WAFA - WORLDAFAWARDS.COM / @WORLDAFAWARDS

WE ALSO TALK ABOUT:

Free Spirit

Best beer: Ramon

Best spirit: Night Orient

Best halal drink: ASDA

Best cocktail: Bloody Drinks

Best alcohol-free range: Jukes

Best organic: Kombustache

Best wine: Edenvale

Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================

JOIN THE CURIOUS TO CONFIDENT WAITLIST


ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES:
Take the Low No Drinker Personality Type Quiz
Download your free Seven Signs of Sober Curiosity eBook

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

SHOW QUOTES
“We work with a 16th-generation distillery business. We said to them look, how low can we go before we start to lose the full taste experience? So the warm, the mouthfeel, the bite, everything else which you expect from a full-strength gin. And they said 25%.”

“When we designed the product in the first instance, we wanted to go with taste, texture, and tenacity over anything else.”

SHOW NOTES
Director of Session London Dry Gin from Spirit of Bermondsey, Brad Crompton, takes us through the story of their 25% sessionable gin spirit as we discuss where mid-range beverages sit in the modern drinkers' schedule.

WE CHAT ABOUT
- Coming up...
- Session's story
- Brad's story
- Imbibe & the public response
- Why 25%
- Winning awards
- How does it taste?
- Naming Session
- Educating bars & consumers about mid-strength drinks
- Why people are drinking it
- The antidote to zebra-striping
- Changing the nation's cocktail menus
- Questions about using mid-strength drinks
- Traffic light system
- Who is a Session drinker?
- Increasing the range
- The BBQ-Q

AND ALSO ABOUT
Session magazine
Almave*
6Percent
Gen!us*
Small Beer*
Botivo*
Nu Wave*

Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================

JOIN THE CURIOUS TO CONFIDENT WAITLIST


ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES:
Take the Low No Drinker Personality Type Quiz
Download your free Seven Signs of Sober Curiosity eBook

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

SHOW QUOTES
"Today we're doing things a bit differently."

"Only 8% of the conversations were about using these drinks to help with sobriety or recovery."

SHOW NOTES
In this episode, I take a look at a report from Commetric analysing 10,000 Reddit conversations about low/no drinks.

• Doing things differently
• Drink types
• Social events
• Big Vs small brands
• Drink qualities
• Personality types
• What it all means

BEST EPISODES TO CHECK OUT NEXT
#37 You don't need a sad story
#36 Launching a brand-new non-alcoholic cider

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================

JOIN THE CURIOUS TO CONFIDENT WAITLIST


ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES:
Take the Low No Drinker Personality Type Quiz
Download your free Seven Signs of Sober Curiosity eBook

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

SHOW QUOTES:
“If you don't like wine, you may not like our product; in fact, you probably won't like our product.

“You know we're not trying to preach; we're not trying to tell people not to drink alcohol. I drink alcohol, everybody in my company drinks alcohol, but there are times and there are places and there are people that can't, and it's about choice and inclusivity."

“Non-alcoholic wine it's a different product than normal wine, right? Just like non-alcoholic beer is a different product than normal beer. And so you have to think about the problem differently.”

WE CHAT ABOUT:
- Gary's story
- Roberto's story
- A more meaningful career
- Bolle's drinks
- Made for wine drinkers
- Expectations of non-alc wine
- Replacing the ritual
- Mixed reactions
- Why low/no exists
- Wine bars
- Double fermentation technique
- More wines to come
- Finding Bolle
- Magnum bottling nightmare
- BBQ-Q
- What's the point?

TRY BOLLE: BOLLEDRINKS.COM / @BOLLEDRINKS

WE ALSO TALK ABOUT:
Gary on LinkedIn
Lucky Saint*
Athletic Brewing*
CleanCo*

BEST EPISODES TO CHECK OUT NEXT:
#34 Embracing Moderation: Crafting a 6% Wine
#9 Dealcoholised Vs Alcohol-Free Wine Making with Wednesday's Domaine

Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================

JOIN THE CURIOUS TO CONFIDENT WAITLIST


ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES:
Take the Low No Drinker Personality Type Quiz
Download your free Seven Signs of Sober Curiosity eBook

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

================
SHOW QUOTES

“If 80% of your lifestyle is healthy, you can accommodate a 20% indulgence, which may be your cream cakes, it may be a glass of wine, it may be whatever. It's unfortunately when you tip it over and you suddenly think you'll do 20% healthy, and you expect a result because the body doesn't work that way.”

“We do have stockists who really believe in what we’re trying to do. They share the same values and they like the drinks.”

==============
SHOW NOTES

MoodyBrew is a functional beverage range made for adults with the tagline “Not alcoholic, but not soft”.

In this episode, I speak to husband-and-wife co-founders Alli and Rob Noel about the journey that led them to create this four-strong range of drinks, including Smoke, Ginger, Sunny, and Velvet.

Hear how Alli’s cancer diagnosis led them both to reassess the power of the nutrients we put in our body and how they helped her fight her way to the other side.

Created to both nourish the body and delight the tastebuds, MoodyBrew’s range is designed to replace specific moments from whiskey drinking to red wine.

Alli is also a regular contributor to Low No Drinker Magazine, and we discuss how her scientific background lends itself to measured articles designed to help those who want to cut back on alcohol without insisting that they give it up for good.

====================================
Try MoodyBrew - moodybrew.co.uk
====================================
We also talk about:
Guinness 0.0*
The Alcohol-Free Drinks Company
Wise bartender

====================================
BEST EPISODES TO CHECK OUT NEXT

#27 Meeting the Botanist: a tea-infused 'Function-Ale'

#7 The powerful journey of mushroom magic in alcohol-free brewing.

Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================

JOIN THE CURIOUS TO CONFIDENT WAITLIST


ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES:
Take the Low No Drinker Personality Type Quiz
Download your free Seven Signs of Sober Curiosity eBook

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

SHOW QUOTES

“You do not need a sad story to decide that you want to start to look at your relationship with alcohol.”

“It was the, you know, two or three days where I just felt subpar. I was operating at 60% capacity"

======
SHOW NOTES

It's easy to compare ourselves with others in all walks of life but it's very rarely helpful.

I used to compare myself to others in the low/no space and feel like a fraud, like I didn't belong.

Why? Because I didn't stop drinking as a result of addiction, I didn't hit rock bottom and then claw my way out; I'm not an alcoholic, and I never joined a program.

I just decided that alcohol wasn't the right choice for me, and that made me feel like my choice wasn't worth sharing as much as others.

But I was wrong.

In this week's solocast (new word of the week), I'm sharing my story so that you know it's perfectly ok to share yours.

======
BEST EPISODES TO CHECK OUT NEXT
======
#19 You don't have to be an alcoholic to want to rethink your drinking

#22 The Moderating Middle

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================

JOIN THE CURIOUS TO CONFIDENT WAITLIST


ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES:
Take the Low No Drinker Personality Type Quiz
Download your free Seven Signs of Sober Curiosity eBook

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.