FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

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SHOW QUOTES

“I’m not anti-alcohol. I’m a really big believer in inclusivity and I’m a real believer in moderation.”

“I feel like I’m going from Blackberry to iPhone. There is massive change going on here, and the consumer is driving it.”

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SHOW SUMMARY

DioniLife is a new low/no beverage firm ready to shake up the marketplace. Working with Mash Gang AF beers as their first partner, this fledgling company already has big plans to bring exceptional liquid to the lips of low/no drinkers everywhere.

In this episode, CEO Damian McKinney and I talk gateways to full-strength alcohol, drinking responsibly and moderation & inclusivity.

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WE CHAT ABOUT

0:00 Coming up...

1:54 Damian's story

7:48 Moderation & inclusivity

10:55 Drinking responsibly

15:13 DioniLife

20:40 Changing tastes

24:25 Mash Gang beers

33:22 Gateway drinks?

39:39 What's to come from DioniLife?

45:47 The BBQ-Q

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LINKS

MASH GANG // @MASH__GANG // DAMIAN.MCKINNEY@DIONILIFE.COM

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WE ALSO TALK ABOUT:
Big Drop*

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BEST EPISODE TO CHECK OUT NEXT

#24 Going international with Big Drop Brewing co-founder Rob Fink

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

I'm breaking all the rules and taking a tiny break over Christmas/New Year, and I hope you are, too!

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

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SHOW QUOTES

“If we wanted to introduce a new variety, we can’t just make a bit in a barrel. We need thousands of bottles just to see if it works. So it’s not a very easy category to […] play around with.”

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SHOW SUMMARY

Alcohol Change UK describes Eisberg Wine as the ‘Grandaddy of alcohol-free wine”. That’s quite a moniker to live up to. In this week’s conversation, I speak to UK Manager Dan Harwood about the brand that’s been ubiquitous in the UK since the mid-eighties but is still iterating every day to improve the liquid in the bottle.
We talk red wine appreciation, vacuum distillation and new product development as I nose into what’s next for Germany’s Eisberg Wines here in the UK.

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WE CHAT ABOUT

2:28 The Eisberg story

4:17 Dan's story

6:23 Why is good low/no wine so hard to find

10:03 Doubling capacity

12:04 What is dealcoholisation?

13:47 The Eisberg range

22:42 Bestsellers

25:01 How to enjoy alcohol-free red wine

28:08 Alcohol-free in Germany

33:39 What's next for Eisberg?

36:00 The role of customer feedback

39:34 The BBQ-Q

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EISBERG WINES // @EISBERGWINE // @DANHARWOODWINE

Eisberg wines are also available as part of the Club Soda in Majestic collaboration now available in every Majestic Wine store in the UK.

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WE ALSO TALK ABOUT:
Athletic Brewing*

Lucky Saint*

Ish Daiquiri*

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BEST EPISODE TO CHECK OUT NEXT

#33 GNISTA's 'not' spirits & 'not' red wines with Erika Ollén

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.