JOIN THE CURIOUS TO CONFIDENT COURSE WAITLIST

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SHOW QUOTES

“The bottle couldn't handle the carbonation in that neck, and we lost £20,000 pounds. I didn't have any product, but £20,000 pounds was gone!”

“Availability and visibility are key in this category.”

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SHOW NOTES

Avnish Babla is the 1st time entrepreneur behind Savyll Cocktails, a sophisticated range of non-alc cocktails created with diversity in mind.

In this talk, we cover everything from importing suspicious white powder to launching big and scaling back to the bottling disaster that left him £20,000 out of pocket with nothing to show for it.

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WE CHAT ABOUT

0:00 Coming up...

1:34 Avnish's story

9:52 Are these "mocktails"?

12:48 UK / USA production

17:39 The evolution of the range

25:40 Wholefoods to Harrods

30:42 Non-alc playbook

32:08 Premiumisation in low & no

35:26 Navigating diversity in low & no

40:23 The importance of being seen

46:57 The BBQ-Q

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TRY SAVYLL - SAVYLL.COM // @SAVYLLBEVERAGECO

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WE ALSO TALK ABOUT:

Saphire Community Group

Seedlip Spice 94*

Three Spirit Nightcap*

============

BEST EPISODES TO CHECK OUT NEXT

#42 Behind the scenes at the world alcohol-free awards

#29 The rise and rise of Mocktails with Pooja Sharma-Jones

Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================

JOIN THE CURIOUS TO CONFIDENT WAITLIST


ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES:
Take the Low No Drinker Personality Type Quiz
Download your free Seven Signs of Sober Curiosity eBook

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

JOIN THE CURIOUS TO CONFIDENT COURSE WAITLIST

=============
SHOW QUOTES

“In the UK, it's 20 quid a bottle. I've always thought about it like some people get paid £20 quid an hour. So you know, if someone's going to give you an hour of their life, bloody, make it good if they're drinking your product, and I honestly believe in that.”

“So you give them two tonnes of raspberry crumble because you're pulling out 90% of the water weight, but you've got 20 tons of flavour.”

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SHOW NOTES

All the way from Australia, in this episode, I got to chat with the inspired mind behind the always unique and never boring NON World Wines. Aaron Trotman is equal parts funny and sincere, and this interview was a pure joy.

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WE CHAT ABOUT

Aaron's story

Amazing flavour combinations

A late-found love of food

International seasonality

Stewed cherry & coffee

Replicating red wine

Made for food?

Aaron, ADHD & alcohol

Hospitality (it's in the name)

Australia, the UK & the US

The NON stopper!

Online and on-trade

What's next for NON?

Parenting while building a brand

The BBQ-Q (& AF draught in Aus)

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TRY NON - uk.non.world // @non.world

============
WE ALSO TALK ABOUT:

Botivo*

Heaps Normal

Muri

Sylva

Guinness 0.0*

============
BEST EPISODES TO CHECK OUT NEXT

#39 Bolle: The only double-fermented alcohol-free sparkling wine

Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================

JOIN THE CURIOUS TO CONFIDENT WAITLIST


ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES:
Take the Low No Drinker Personality Type Quiz
Download your free Seven Signs of Sober Curiosity eBook

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

JOIN THE CURIOUS TO CONFIDENT WAITLIST

=============
SHOW QUOTES

“I get emails every week from people saying, oh, ‘I'd love to come and judge, I'd love to learn a bit more about these drinks’. Whilst we’re keen on educating and teaching people. they have to come to us already having some background and some proof that they are making an effort and learning and have experience with these drinks.”

“Progression of the AF space is really interesting. I think if we'd done this competition even four years ago (if there were enough drinks out there then to do this), I think the drinks that would have scored really well then would now be surpassed by almost everything that's coming out now.”

============
SHOW NOTES

This episode was a pure delight as I got to hear all about the entire judging process for the World Alcohol-Free Awards – the WAFAs!

Chris and Chrissie don’t hold anything back, making this one not to be missed!

WE CHAT ABOUT

0:35 The WAFAs story

6:37 Categories!

9:21 Who can enter the WAFAs?

13:09 How many entries did you have?

15:32 New & unique drinks

22:25 Judging

30:44 Progression

34:44 Trophy winners

42:54 WAFAs 2025 (+best range winner)

46:00 Going international

49:34 AF is not a zero-sum game

54:26 How to enter for 2025

56:26 The BBQ-Q

VISIT WAFA - WORLDAFAWARDS.COM / @WORLDAFAWARDS

WE ALSO TALK ABOUT:

Free Spirit

Best beer: Ramon

Best spirit: Night Orient

Best halal drink: ASDA

Best cocktail: Bloody Drinks

Best alcohol-free range: Jukes

Best organic: Kombustache

Best wine: Edenvale

Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================

JOIN THE CURIOUS TO CONFIDENT WAITLIST


ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES:
Take the Low No Drinker Personality Type Quiz
Download your free Seven Signs of Sober Curiosity eBook

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.