Amitai Sasson is the VP of eCommerce at Overstock Art, an online art gallery selling reproductions of the great masters and original works. Founded in 2002, they now sell via their custom website, Amazon, and provide drop ship services for large retail partners. Overstock Art now has over 500,000 customers and annual sales of 8 figures.

Hit PLAY to hear:

• The role of SEO in a niche business
• Diversifying sales channels to reach more customers
• A different kind of dropshipping
• The importance of inventory management
• And why relationships increase traffic and sales

Key timestamps to dive straight in:

[03:57] An overview of what Overstock Art sells.

[06:21] Program lets artists sell originals, earn royalties.

[07:37] Shipping costs hinder global art market expansion.

[11:54] Research, outreach, relationships; use LinkedIn, services.

[17:55] Plan ahead, hold stock, competitive advantage gained.

[20:58] Listen to Amitai’s Top Tips!

Full episode notes here: https://ecmp.info/519

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