There are so many different ways to monetize your podcast and grow your show strategically. And while we often talk about turning your listeners into leads, we haven’t spent as much time on an equally achievable strategy: turning your podcast guests into leads or potential collaborators. Today’s guest Carol Hamilton is here to talk about making meaningful connections with those who could refer business to her or she could refer business to them all in the attempt to raise up the nonprofit sector. This week, episode 170 of Listeners to Leads is about the value of referral partners through podcast guests!

Carol Hamiltonis the Principal with Grace Social Sector Consulting, LLC, and host of Mission: Impact podcast. She facilitates whole-brain equity-focused strategic planning, evaluation design, and organizational assessments for nonprofits and associations. She combines left-brain strategy and analysis with right-brain wisdom about human complexities for a proven, whole-brain, whole-organization process through which every stakeholder thrives. Carol is also a member of a consultant group focused on equity focused organization development, All In Consulting.

In this episode of Listeners to Leads, Carol Hamilton is sharing the importance of making your podcast guests feel comfortable and actionable steps you can take right now to build lasting business relationships with your podcast guests.

Carol and I also chat about the following:

• Being intentional and consistent with your podcast, even when it’s tempting to take on more.
• Building rapport with guests well before hitting record.
• Monetizing your podcast through referral partnerships.
• Experimenting with different episode types to find what works for you.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH CAROL HAMILTON:

LinkedIn

Mission: Impact podcast

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Podcasting allows for everyone to have a voice. This is especially important for people in traditionally marginalized communities whose voices have a history of being silenced. Amy Pons, host of the Women Making Moves podcast, has made it her mission to seek out and provide a platform for women who’s stories are not like her own, and who are creating a new paradigm in the world. She’s here today to share with us what she’s learned from providing a platform for others, launching her podcast in 72 hours, and more! This week, episode 169 of Listeners to Leads is about amplifying women’s voices with podcasting and empathy!

Amy Pons is the Founder and CEO of Unlock the Magic, Host of Women Making Moves, and Head of Marketing for End Workplace Abuse. Amy is a conqueror, a healer, a truth teller, and an activist. She's reached the highest of ladders in the corporate world realizing that the call toward creating for others was now hers to blaze. Amy is on the forefront of re-introducing the divine feminine to create the balance we've never seen in this lifetime. Through Amy's magic, you unlock your own and she guides you to walk in your highest path.

In this episode of Listeners to Leads, Amy Pons is sharing the importance of aligning your values with your podcast and actionable steps you can take right now to incorporate more empathy into your podcasting.

Amy and I also chat about the following:

• Celebrating women who are breaking cycles and doing things differently.
• Podcasting should be aligned with your values and intentions and bring you joy.
• The importance of amplifying diverse voices and stories to foster empathy and understanding.
• The intimate connection listeners feel with podcast hosts and the importance of maintaining authenticity.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH AMY PONS:

LinkedIn

Instagram

Women Making Moves Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Marketing your podcast or business can feel like a balancing act: you know you need to speak to potential clients’ pain points and frustrations, but you also want to make sure they know about you and the values your business holds. How do you blend these two narratives to create one story that showcases the very best about your brand? Lauren Cockerell is here today to talk about the StoryBrand methodology, what to consider in your marketing, and more! This week, episode 168 of Listeners to Leads is about the power of StoryBrand in our podcast content!

Lauren Cockerell is President of Kwedar & Co., a PR/marketing firm that provides the strategy and execution business owners need to achieve balance and sustainably take their businesses to the next level. As a one-stop-shop for strategic communications, they help entrepreneurs enjoy growing their business and feel confident in the direction they’re headed. Lauren is also a board member of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders.

In this episode of Listeners to Leads, Lauren Cockerell is sharing the importance of utting the customer first and making it easy for them to do business with you and actionable steps you can take right now to ensure your marketing focuses on the needs of your clients.

Lauren and I also chat about the following:

• The loneliness of entrepreneurship and the value of finding a community.
• Understanding StoryBrand and customer-centric storytelling.
• Being clear on the types of clients the business wants to attract and the value of having a niche.
• The balance between providing value and not giving away too much information for free.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH LAUREN COCKERELL:

LinkedIn

Instagram

The Impatient Entrepreneur Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

While lots of social media posting tries to keep up with trends and focus on current events, podcasters and small business owners have a lot of evergreen content that establish them in their field and promote their thought leadership. So how do we share our evergreen content in an approachable, easily remembered way that doesn’t get lost in the algorithms of social media? Mark Herschberg, creator of the Brain Bump app, is here today to talk about his solution, Brain Bump. This week, episode 167 of Listeners to Leads is about escaping the social media hamster wheel!

Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually.

In this episode of Listeners to Leads, Mark Herschberg is sharing the importance of creators driving traffic to their own sites and content and actionable steps you can take right now to share your evergreen content in a way that doesn’t rely on social media.

Mark and I also chat about the following:

• The limits of social media’s chronological and algorithmic structures.
• How the app Brain Bump creates ways for creators to share tips with their audience while ensuring the original creator's brand is visible.
• The importance of using data to make better decisions while keeping users' data private.
• Having a clear understanding of your audience and tailoring your content to their needs.

Don’t forget to go check out the Brain Bump app on your app store or by visiting https://brainbumpapp.com/

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MARK HERSCHBERG:

LinkedIn

Facebook

X (formerly Twitter)

The Career Toolkit

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

LINKS MENTIONED:

Brain Bump app

The Career Toolkit

Cognosco Media

With two billion monthly active users worldwide, Instagram can be an awesome place to spend time and promote your podcast. But making meaningful connections and boosting your engagement means more than just posting about your brand new episode and then disappearing off the app until the next one goes live. Today’s guest, Jillian O’Keefe, is sharing all things Instagram with us. From getting new followers, to engaging with those followers, strategic ways that we can grow our audiences without posting 50 times a week, and more! This week, episode 166 of Listeners to Leads is about the power of authentic engagement on Instagram!

Jillian O’Keefe is an Instagram Content Strategist for authors, editors, and book coaches who helps them gain visibility by embracing and showing their unique story to grow their following on Instagram. She encourages bookish people to share their true voices and passions to build their businesses and attract dream clients who engage with and care about their content. As a champion of the #bodypositivity movement, Jillian understands the power of authenticity and how it helps women stand out by presenting an alternative to the picture-perfect, impossible standards of Instagram-shiny posts.

In this episode of Listeners to Leads, Jillian O’Keefe is sharing the importance of setting aside time to respond to and connect with people in your DMs and actionable steps you can take right now to boost your engagement and expose more people to your content.

Jillian and I also chat about the following:

• Creating authentic content that connects with your audience.
• Using collaborations to expand your reach and connect with new audiences.
• Focusing on the quality of engagement, not on the size of your following.
• Utilizing hashtags effectively on Instagram in 2024.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH JILLIAN O’KEEFE:

Instagram

Medium Lady Reads Podcast

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

As content creators, social media can feel really overwhelming. And when a platform like Facebook has so many different ways to connect and interact with people, how do you know where to start to maximize your presence and use Facebook to its fullest potential? Meg Brunson, a marketing authority who is a former Facebook employee, is here today to talk about how we as business owners can best optimize and utilize Facebook to generate leads, find clients, and build community. This week, episode 165 of Listeners to Leads is about optimizing your Facebook marketing for maximum impact!

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space. Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself. Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

In this episode of Listeners to Leads, Meg Brunson shares the importance of optimizing your business profile on Facebook and actionable steps you can take right now to build genuine connections through Facebook groups.

Meg and I also chat about the following:

• Strategic ways to approach Facebook as a content creator.
• Finding the balance between "fluff" content and more valuable, educational content in groups.
• Building genuine connections in online communities.
• Why most businesses don’t need Facebook ads.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MEG BRUNSON:

Facebook

Instagram

LinkedIn

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Social media is one of the biggest tools we have in podcasting to reach more listeners, connect with potential clients, and promote our thought leadership, helping us land new clients. But what platforms should you focus on? The simple answer: the ones on which you spend your time online. This month for our Summer Social Series, I’m speaking with experts from the various platforms about promoting your podcast so you can figure out what works best for you. Today, we’re talking about the most underutilized platform, LinkedIn. This week, episode 164 of Listeners to Leads is about practical strategies for using LinkedIn for podcast promotion!

Tania Bhattacharyya is the founder of Lumos Marketing, a thought leadership consultancy for social impact entrepreneurs ready to stand out as they stand up for their mission. She offers personal brand messaging, storytelling, and community-building strategy for LinkedIn along with coaching to dismantle imposter thoughts. She also hosts the podcast The Campfire Circle which explores the idea of replacing the ‘boardroom table’ as the ultimate space of leadership with a campfire circle: a place to share our stories, build inclusive community, and spark visionary ideas.

In this episode of Listeners to Leads, Tania Bhattacharyya is sharing the importance of repurposing past content to simplify your marketing and actionable steps you can take right now to best utilize your LinkedIn to market your podcast.

Tania and I also chat about the following:

• LinkedIn’s evolution from a corporate platform to a place for creators.
• The benefits of repurposing your evergreen content on LinkedIn.
• Connecting with influential people in your industry through articles and messages.
• Making marketing your podcast easy – so it can keep being fun.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH TANIA BHATTACHARYYA:

LinkedIn

Instagram

Lumos Marketing

The Campfire Circle podcast

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Marketing is always evolving and for the past few years, email marketing has been a hot topic of conversation. Do people still read emails? Is email marketing dead? How do I best use emails to reach my audience? Today on the show Kendra Corman, marketing expert and host of the Imperfect Marketing podcast, is here to share why email marketing is not going away any time soon, what we can do to best reach our audience, and more! This week, episode 164 of Listeners to Leads is about the myths and realities of email marketing!

Kendra Corman is a marketing strategist who helps entrepreneurs and small businesses grow through effective, results-driven marketing. Her expertise focuses on email list growth, podcasting, AI-powered marketing, and creating strategies that save time while driving real results. With over 15 years of experience, Kendra has mastered the art of imperfect marketing - because perfect is boring, but profitable is essential.

In this episode of Listeners to Leads, Kendra Corman is sharing the importance of cleaning out your email list so you reach your list’s inboxes and actionable steps you can take right now to encourage more of your ideal audience to open your emais.

Kendra and I also chat about the following:

• Not being afraid to write your emails and marketing copy in your authentic voice.
• Focusing your social media efforts on the platform where you like to engage most.
• The importance of cleaning out your email list and understanding why people sign up in the first place.
• Why text-only emails are making a big comeback.

To check out Kendra’s library of freebies, you can head to https://kendracorman.com/freebies/ !

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH KENDRA CORMAN:

LinkedIn

Instagram

The Imperfect Marketing Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!