Lead With Your Brand!™

By: Jayzen Patria
  • Summary

  • Are you ready to Lead With Your Brand™ to your next career breakthrough Welcome to the podcast that showcases exceptional career success stories through personal brand journeys from entertainment, tech, media, and more. Each episode, Jayzen Patria explores how successful leaders rise above by having a super-premium brand that drives their career forward, and you’ll get plenty of inspiration and practical tools to help you lead with your brand everyday as you drive towards your next career breakthrough.

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Episodes
  • S5E22 : Creating a Community of SuperFans : Nicole Haase, Co-Founder and CEO, Modern Prairie
    Sep 25 2024

    As Jayzen likes to point out…”It’s the most wonderful time of the year!” It’s not the holiday season yet, but it is the release of the latest iPhone from Apple - one of his favorite brands! While waiting in line for his new iPhone 16, it was a reminder that while many stores are struggling to stay open, Apple stores still have a line down the block for the new model. That is the power of a great brand. Tune in to hear Jayzen’s best thoughts on how to make sure that your personal brand is one that your SuperFans and those in your career audience are willing to wait in line for, want you on their team and ultimately help you achieve your next career breakthrough.

    Jayzen is thrilled to welcome Nicole Hasse to the show. In 2022 Nicole teamed up with Melissa Gilbert, known to many as Laura Ingalls Wilder from the famous Little House on the Prarie television series. Together, they co-founded Modern Prairie. The brand is centered on women aged 50 and beyond, offering them a source of inspiration, engagement, validation, and connection. Built on the idea of community, Modern Prairie offers heirloom quality products and creates a space for women to come together and share stories of embracing change and finding power in it. She has had an incredible career working for some of the most notable retail brands and shares a wealth of success insights.

    Guest Bio

    Nicole Haase

    Co-Founder and CEO

    Modern Prairie

    Nicole Haase is a dynamic executive and brand builder with over 20 years of experience creating innovative product concepts, leading ambitious teams, and facilitating profitable growth. She has been building high performing brands for over two decades, serving in leadership positions at companies such as Williams-Sonoma, Lucky Brand Jeans and ModCloth. As an executive, she is known for her unique ability to combine both creativity and financial insight to deliver extraordinary results.

    Recognizing a significant gap in the market, in 2022 she teamed up with Melissa Gilbert to co-found Modern Prairie. The brand is centered on women aged 50 and beyond, offering them a source of inspiration, engagement, validation, and connection. Built on the idea of community, Modern Prairie offers heirloom quality products and creates a space for women to come together and share stories of embracing change and finding power in it. Since its launch, the brand has organically grown to nearly 500,000 followers on social media and 30,000 on its dedicated app.

    Born in Boston, Massachusetts, Haase’s upbringing was steeped in the entrepreneurial spirit instilled by her parents. Embracing their ethos, she champions the message of limitless possibilities and firmly believes in the transformative power of opportunity. Her academic pursuits include studying at Boston College and obtaining her master’s at the Carroll School of Management where she honed her skills and shaped her vision for the future.

    Haase currently resides in Huntington Beach, CA and believes that talent, teamwork, and tenacity will always lead to success.

    Links

    To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

    Check out Modern Prarie at Modernprairie.com



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    54 mins
  • S5E21 : Brand Strategy For Your Career : Rachel Hernandez, Director of Marketing, Next Net Media
    Sep 4 2024

    For many, The Walt Disney Company is known for creating “The Happiest Place On Earth.” For Jayzen, the company represents the best example of a brand truly knowing and super-serving their super fans. Disney has an amazing ability to identify, understand and tap into everything that is fandom for their brands - and leverage it for sales. That in mind, in your career, your super fans are the people who are your sponsors and supporters. The people who can advocate for you and support your work even when you’re not in the room. Tune into hear Jayzen’s top tips on how to make sure that you have identified and have a plan to super–serve your career super fans as you strive for your next career breakthrough.

    Jayzen is excited to welcome Rachel Hernandez to the show. Rachel is the Director of Brand Strategy at Next Net Media. In this role, she spearheads the world’s largest global network of trusted media outlets, link partners, and global news websites, catapulting clients to online retailing success with high-authority backlinks and targeted organic visitors. With a decade-long career in digital content creation and strategy, Rachel initiated Next Net Media’s content department in 2016, overseeing in-house teams and a vast network of 700+ freelancers, generating thousands of premium content pieces weekly. Recognized as a finalist for Woman in Content Marketing of the Year, Rachel is a sought-after guest on marketing podcasts and an esteemed speaker at international events, sharing her expertise in content marketing, brand strategy, and SEO. Rachel shares how you can use the tools that she uses for clients in your own career.

    Guest Bio

    Rachel Hernandez

    Director of Brand Strategy, Next Net Media

    Rachel Hernandez is the Director of Brand Strategy for Next Net Media, the largest global network of trusted media outlets, link partners, and global news websites, providing clients with a steady influx of high-authority backlinks and targeted organic visitors – making them the world’s largest and most successful online retailer of optimization products and services.

    With a rich decade-long history as a digital content creator and strategist, Rachel stands as a beacon of innovation. In 2016, she launched Next Net Media’s content department, ingeniously leading both in-house teams and 700+ freelancers, culminating in the creation of thousands of top-tier content pieces every week.

    Notably, Rachel’s success extends beyond her professional endeavors. She earned a coveted finalist spot for the Woman in Content Marketing of the Year by Masthead Media and Content Marketing Institute. An authority in her field, she’s a sought-after guest on marketing podcasts and a revered speaker on the international circuit, where she imparts wisdom on the pivotal intersections of content marketing, brand strategy, and SEO.

    Links

    To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

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    49 mins
  • S5E20 : Leveraging Your Career Through Line : Monika Krimendahl, COO, BlitzBe Marketing
    Aug 13 2024

    Like so many around the world, Jayzen was glued to the television over the past few weeks enthralled with the Olympic Games in Paris. From a brand perspective, everything about the games was a showcase of the host city. Yes, there were travelogues and picture-perfect iconic locations but when we dive deeper, everything was quintessentially Parisian. An opening ceremony that mashed up the Can Can, Les Miserables and the metal band Gojira. There were athletes in boats down the seine and an Olympic flame floating in a hydrogen balloon inspired by French physicist Jacques Charles putting us in the middle of something out of a steampunk Jules Verne novel! Even the medals that winning athletes received were designed like a piece of fine French jewelry with a piece of the Eiffel Tower in each. Yes, these past 2 weeks have truly been the Olympics by Paris.

    So the question to you is, “what do the Olympics by you look and feel like?” How would they be uniquely you? Of course, you’re never going to host an Olympics personally, but when you think about it, your career is a series of Olympics…every assignment, every project, even every task is something that many people could do. The real question is what is your signature style? What is your brand filter? What are the things that you do that leave your calling card or how are your fingerprints all over it? How do you execute things in a way that says quite simply that no one else could have done that and reminds people that you are the go-to person who can execute in your unique way?

    Jayzen is thrilled to welcome Monika Krimendahl to the show. In addition to her role as BlitzBe, Monika is COO of Click Riot (a software company leveraging technology to build, grow and scale) and the Co-Executive Producer of The Gold Rush Summit 1.0, The Gold Rush Summit 2.0, The Gold Rush Crypto Summit, and The Gold Rush Pride Summit. She is an International Bestselling Author and enjoyed the collaborative process of writing “Action Takers Who Get Sh** Done.” Her career has spanned from teaching school, being a massage therapist to now running marketing agencies, all with an incredible through line that makes perfect sense.

    Guest Bio

    Monika Krimendahl

    COO, BlitzBe Marketing


    Monika Krimendahl is the COO of BlitzBe Marketing, Click Riot (a software company leveraging technology to build, grow and scale) and the Co-Executive Producer of The Gold Rush Summit 1.0, The Gold Rush Summit 2.0, The Gold Rush Crypto Summit, and The Gold Rush Pride Summit.

    She works with her team to develop strategies for Business Development, Online Audits, Producing Virtual Summits, and Training Entrepreneurs to grow to 6 and 7 Figures with Online Marketing strategies. As a teacher and educator for 25 years, Monika enjoys educating entrepreneurs about Marketing, Mindset and Creative Strategies to grow their businesses.

    Monika is an International Bestselling Author and enjoyed the collaborative process of writing “Action Takers Who Get Sh** Done.”

    With a background in healing, transformational work, Massage Therapy, Meditation and Yoga, Monika believes in the power of transformation! Team meetings begin with, “We have a world to change!” The foundation of everything she does is about helping people who help people grounded in the acknowledgment that “a rising tide raises all ships.”

    Monika is a member of several networking groups and enjoys meeting new entrepreneurs all over the world! She believes in multiple streams of income and working with other fabulous entrepreneurs to create win-win-win relationships.

    Links

    To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

    To learn more about the GOLD RUSH PRIDE SUMMIT visit thegoldrushsummit.com/pride-summit



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    50 mins

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