Launchpad

By: Launchpad
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  • Summary

  • Featuring entrepreneurs, investors & other key industry players, Launchpad reveals what is needed to scale a successful technology startup.
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Economics Leadership Personal Finance
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Episodes
  • 7: Special: Scale up your marketing - with VIOOH, Genasys & Volt

    7: Special: Scale up your marketing - with VIOOH, Genasys & Volt
    Apr 1 2024
    The latest episode of TechBlast’s webinar series Launchpad focuses on marketing strategies for tech scaleup companies.

    Launchpad, brought to you in association with Tyto PR, reveals what it takes to scale a successful technology startup via honest conversations with entrepreneurs, investors & other key industry players who have a story to tell.

    Co-hosts Jonathan Symcox, editor at TechBlast and BusinessCloud, and Tyto PR MD Nick Taylor are joined by three marketing leaders at fast-growth UK firms to discuss their approach to both brand awareness and demand generation.

    Helen Miall is CMO at VIOOH, a tech platform born within out-of-home advertising giant JCDecaux which connects programmatic buyers and sellers via a marketplace; Gavin Peters is VP marketing at modular cloud insurance platform Genasys; and Charlie Gilbert is VP marketing communications at real-time payments network Volt.

    The episode covers:

    • Differences & synergies between brand awareness & demand generation
    • The increasing number of people in the buyer journey
    • The rise of account-based marketing; breaking down silos
    • Sweating assets & the importance of use-cases
    • 'Doing more with less' in a challenging economic environment
    • How marketing helps with recruitment & retention
    • Practical tips for tech companies looking to scale up their marketing - 'Rocket Fuel'
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    54 mins
  • 6: Crafting a knockout newsletter - with Martin SFP Bryant

    6: Crafting a knockout newsletter - with Martin SFP Bryant
    Jan 29 2024
    This episode of Launchpad features Martin SFP Bryant, founder of PreSeed Now.

    Martin is a technology journalist with long experience covering startups. A former editor at The Next Web, he also served as community editor at Tech North before founding business and marketing consultancy Big Revolution and the PreSeed Now newsletter.

    He is also the editor of social media consultant Matt Navarra’s weekly Geekout newsletter.

    The episode covers:

    • Martin's background & career (00:58)
    • How to make your newsletter stand out (02:58)
    • Why Martin loves reporting on early-stage startups (05:25)
    • The essential ingredients for a successful newsletter (08:39)
    • Pros & cons of various newsletter platforms (25:49)
    • Practical tips for building a newsletter - 'Rocket Fuel' (30:28)
    • Why Martin added SFP into his name... (32:22)
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    36 mins
  • 5: Scaling your tech in the US - with Tom Dunlop

    5: Scaling your tech in the US - with Tom Dunlop
    Nov 27 2023
    This episode of Launchpad features Tom Dunlop, CEO of Summize.

    Tom is a former corporate lawyer who founded Summize in 2019 to improve legal contract management through technology. Its software integrates into other tech platforms to digitalise and automate a sector which remains bogged down in traditional manual processes.

    In 2023 the Manchester company reported triple-digit percentage revenue growth for the third consecutive year and it is scaling rapidly in the United States.

    The episode covers:

    • How Summize solves headaches around pre-signature contracts (01:11)
    • The secrets to its success amid an economic downturn (07:48)
    • Why it expanded to the United States so quickly (10:03)
    • The difference between the UK and US markets (13:40)
    • Why Summize raised from UK VCs rather than US investors (15:32)
    • Why it launched a US subsidiary (21:22)
    • Practical tips for launching in the US - 'Rocket Fuel' (24:02)
    • How Tom has taken his international sports experience into business (26:51)
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    32 mins

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