Crafting Authentic Connections: A Journey Through Advertising with Corey Seaton

In this episode of Just Fix It In Post!, I sit down with Corey Seaton, VP Group Creative Director, to dive into his incredible career in advertising. We talk about his early inspirations, growing up in a creative household, and how his father’s career helped shape his path. Corey shares how he went from being a copywriter to leading creative teams, emphasizing the importance of intentionality, cultural connection, and strategic thinking in producing campaigns that truly resonate.

We also explore the challenges of managing creative teams remotely, how AI is influencing the creative process, and what the future of advertising might look like. Corey’s take on diversity in the industry and the evolving tools of the trade offers a refreshing perspective on staying relevant in an ever-changing landscape.

Join me as we uncover the strategies, lessons, and stories that have shaped Corey’s journey—and how they can inspire us all to stay ahead in this fast-moving industry.

Corey Seaton Sites

LinkedIn: https://www.linkedin.com/in/corey-d-seaton-4843553/

Website: http://coreyd-seaton.squarespace.com

Instagram: https://www.instagram.com/coreydseaton/

"X": https://x.com/coreyseaton

Invisible Soldiers Podcast: https://www.youtube.com/@InvisibleSoldiersPodcast

Just Fix It In Post! Links

TikTok: https://www.tiktok.com/@justfixitinpost?_t=8rYh0Uyvja6&_r=1

Facebook: https://www.facebook.com/profile.php?id=61567269058223

"X" Twitter: https://x.com/fix_it21171

Bluesky: https://bsky.app/profile/justfixitinpost.bsky.social

Instagram: https://www.instagram.com/justfixitinpostpodcast

Spotify: https://open.spotify.com/show/5u361QqRQhK3E1Z1pEdCYI?si=37807630883943b1

Apple Podcast: https://podcasts.apple.com/us/podcast/just-fix-it-in-post/id1772480410

YouTube: https://www.youtube.com/@JustFixItInPostPodcast

Amazon Music: https://music.amazon.com/podcasts/b3967a4b-0844-4435-a44a-6ed17f8b9dba/just-fix-it-in-post

"Driven by Creativity: Mike Brooks on Revolutionizing Automotive Advertising"

In this episode of Just Fix It In Post!, we sit down with Mike Brooks, the creative mind behind some of Chevrolet’s most iconic campaigns and a Creative Director at McCann Detroit. Mike shares his journey from being a kid mesmerized by cars to crafting global campaigns for brands like Cadillac and Chevrolet.

He delves into the art of storytelling through automotive advertising, the challenges of balancing bold creative visions with corporate constraints, and the impact of global trends on brand identity. Mike also opens up about his experience launching the mid-engine Corvette—a project he describes as a monumental shift for General Motors and the automotive industry at large.

From anecdotes about his early fascination with vehicles to insights on industry challenges, Mike’s story is one of passion, resilience, and relentless creativity. This episode is a must-listen for anyone curious about the intersection of advertising, design, and the automotive world.

Mike Brooks Sites

LinkedIn: https://www.linkedin.com/in/mikebrooksdetroit/

Instagram: https://www.instagram.com/mikebrooksie/

Website: https://mikebrookscreative.com/

Behance: https://www.behance.net/mikebrooksie

YouTube: https://www.youtube.com/@SeniorShapeFitness

Works Discussed In Episode

Netflix "Darkwinds": https://www.netflix.com/watch/81788533?trackId=255824129

Just Fix It In Post! Links

TikTok: https://www.tiktok.com/@justfixitinpost?_t=8rYh0Uyvja6&_r=1

Facebook: https://www.facebook.com/profile.php?id=61567269058223

"X" Twitter: https://x.com/fix_it21171

Instagram: https://www.instagram.com/justfixitinpostpodcast

Spotify: https://open.spotify.com/show/5u361QqRQhK3E1Z1pEdCYI?si=37807630883943b1

Apple Podcast: https://podcasts.apple.com/us/podcast/just-fix-it-in-post/id1772480410

YouTube: https://www.youtube.com/@JustFixItInPostPodcast

Amazon Music: https://music.amazon.com/podcasts/b3967a4b-0844-4435-a44a-6ed17f8b9dba/just-fix-it-in-post

"The Intersection of Technology, Diversity, and Content with Anna Dickson"

In this episode of Just Fix It In Post!, Sean Rice is joined by Anna Dickson to explore the rapidly evolving landscape of advertising, content creation, and the role of artificial intelligence in shaping the industry.

We dive into the increasing demand for authenticity in digital marketing and how brands can navigate a world dominated by peer-driven content and influencer strategies. Anna also shares her perspective on addressing racial bias in AI systems and the critical role creatives play in ensuring inclusivity and fairness in technology.

From her extensive experience in editorial and content strategy, Anna provides actionable insights into how brands can stay relevant while balancing creativity and data-driven approaches. Her thoughtful approach sheds light on the challenges and opportunities that come with the intersection of technology, storytelling, and diversity.

If you’re curious about how AI, authenticity, and inclusivity are transforming the industry, this episode is packed with valuable perspectives and thought-provoking discussions.

Anna Dickson Links:

LinkedIn: https://www.linkedin.com/in/annagdickson/

Instagram: https://www.instagram.com/annagdickson

Works Discussed In Episode

Shutterstock: https://www.shutterstock.com

Shutterstock AI Image Generator: https://www.shutterstock.com/ai-image-generator

Turbo Squid: https://www.turbosquid.com

Envato: https://elements.envato.com

Pond5: https://www.pond5.com

Just Fix It In Post! Social Links

TikTok: https://www.tiktok.com/@justfixitinpost

Instagram: https://www.instagram.com/justfixitinpostpodcast

Threads: https://www.threads.net/@justfixitinpostpodcast

X: http://www.x.com/fix_it21171

Facebook: https://www.facebook.com/profile.php?id=61567269058223

Just Fix It In Post! Podcast Links

Spotify: https://open.spotify.com/show/5u361QqRQhK3E1Z1pEdCYI?si=37807630883943b1

Apple Podcast: https://podcasts.apple.com/us/podcast/just-fix-it-in-post/id1772480410

YouTube: https://www.youtube.com/@JustFixItInPostPodcast

Amazon Music: https://music.amazon.com/podcasts/b3967a4b-0844-4435-a44a-6ed17f8b9dba/just-fix-it-in-post

As the year winds down, this special Thanksgiving episode of Just Fix It In Post! takes a moment to reflect on the incredible journey over the past year. From trailblazing creatives to industry leaders, each conversation has painted a vivid picture of where we stand in the commercial advertising world and the challenges we face. It's not just time to give thanks, it’s also a call to action. The industry is changing rapidly, but within these shifts lies opportunity. Together, we’ll explore what we’ve learned from our guests and discuss the steps we need to take to move forward, adapt, and thrive in this new era of content creation. Join us next we as we return to our regular schedule. Let’s embrace the movement and create a future we can all be proud of. Just Fix It In Post! Social Links TikTok: https://www.tiktok.com/@justfixitinpost Instagram: https://www.instagram.com/justfixitinpostpodcast Threads: https://www.threads.net/@justfixitinpostpodcast X: http://www.x.com/fix_it21171 Facebook: https://www.facebook.com/profile.php?id=61567269058223 Just Fix It In Post! Podcast Links Spotify: https://open.spotify.com/show/5u361QqRQhK3E1Z1pEdCYI?si=37807630883943b1 Apple Podcast: https://podcasts.apple.com/us/podcast/just-fix-it-in-post/id1772480410 YouTube: https://www.youtube.com/@JustFixItInPostPodcast Amazon Music: https://music.amazon.com/podcasts/b3967a4b-0844-4435-a44a-6ed17f8b9dba/just-fix-it-in-post

Jessica Boone: Navigating Industry Changes from Photography to Food Styling

In this episode of Just Fix It In Post!, Sean Rice chats with Jessica Boone, an exceptional food stylist who made a bold career shift from photography to food styling. Jessica dives into the story behind her decision to transition, sharing how her love for visual storytelling evolved into crafting mouthwatering food visuals that captivate viewers. One of her favorite projects? Working with Postmates to create vibrant, appetizing imagery that pushed creative boundaries and allowed her to explore fresh, bold compositions.

Jessica also opens up about the current industry slowdown and the impact it’s having on creatives across the board. We discuss how AI is reshaping the landscape, especially when it comes to brand differentiation and the challenges of achieving true realism—something AI still struggles to master in food styling. Jessica’s perspective offers listeners an inside look at adapting to industry changes and the creative strategies she employs to keep her work unique and on-brand in a shifting market.

Tune in for an inspiring conversation that spans Jessica's career journey, her insights on AI, and what it takes to thrive as a creative professional today.

Jessica Boone Sites

LinkedIn: https://www.linkedin.com/in/jessica-boone-42b9b03/

Instagram: https://www.instagram.com/fromphototophood/

Website: https://www.jessicaboone.com

Facebook: https://www.facebook.com/jessica.boone.501/

Behance: https://www.behance.net/infojessic2b82?locale=en_US

Works Discussed In Episode

Wait Rose Magazine: https://www.waitrose.com

Cava: https://cava.com

Art Center College of Design: https://www.artcenter.edu

Just Fix It In Post! Links

Instagram: https://www.instagram.com/justfixitinpostpodcast

Spotify: https://open.spotify.com/show/5u361QqRQhK3E1Z1pEdCYI?si=37807630883943b1

Apple Podcast: https://podcasts.apple.com/us/podcast/just-fix-it-in-post/id1772480410

YouTube: https://www.youtube.com/@JustFixItInPostPodcast

Amazon Music: https://music.amazon.com/podcasts/b3967a4b-0844-4435-a44a-6ed17f8b9dba/just-fix-it-in-post

Mastering Social Media at Saatchi & Saatchi: Sam Vander Forest on Digital Strategy and Creative Innovation

In this episode of Just Fix It In Post!, Sean Rice sits down with Sam Vander Forest, social media manager at Saatchi & Saatchi, where he helps oversee the digital presence of Toyota U.S.A. Sam shares his journey from a journalism graduate to a key figure shaping Toyota's social media strategies across platforms like TikTok, Instagram, and Facebook. With five years at Saatchi, Sam discusses how social media has evolved within the advertising industry and how brands, including Toyota, are adapting to platforms where authenticity, speed, and creative flexibility matter more than ever.

Sam dives into the ideation process behind launching social media campaigns, including how his team developed the creative strategy for Toyota's vehicle launches on TikTok, making it one of the fastest-growing automotive brands on the platform. He also opens up about the challenges of helping manage a small but mighty team, working with influencers and creators, and balancing traditional brand standards with the fast-paced, ever-changing world of social media. From iPhone-shot videos to TikTok creator collaborations, Sam highlights how social content is created, executed, and evaluated, offering valuable insights for anyone navigating the digital advertising landscape.

In bonus "Chit Chat," Sam discusses how companies are shifting ad dollars toward micro-influencers and everyday creators to reach targeted audiences authentically. Sean highlights Publicis Group's acquisition of Influential and explores the data-driven strategies reshaping ad spending, examining what these changes mean for creatives aiming to stay relevant in a rapidly evolving industry.

Sam Vander Forest Sites

LinkedIn: https://www.linkedin.com/in/sam-vander-forest/

Instagram: https://www.instagram.com/vanderforest4

Works Discussed In Episode

Pushing Pistons: https://www.youtube.com/watch?v=2TkQ5UA2iaY

Partnerships with Huff https://pressroom.toyota.com/huf-x-land-cruiser-channels-70-years-of-off-road-innovation/

Huckberry https://huckberry.com/store/huckberry-x-tacoma

AI for Toyota Canada for social - https://www.saatchi.ca/work/sneakers-ai

At&t Spokes Person: https://www.nickiswift.com/1546749/actress-lily-att-commercials-sad-truth/

Original Hot Hatch tweet we put out: https://x.com/Toyota/status/1222989238679089167

GR Corolla Detective: https://www.instagram.com/reel/CbuxX5mjqDM/

One of the final “video easter eggs” for GR Corolla: https://www.instagram.com/reel/CYCXMP8Bop7/

And here are a few links to some of the original, early easter egg posts for that campaign:

a. https://www.instagram.com/p/CW_VuA7hmvg/

b. https://www.instagram.com/p/CVf-8GuA18L/

c. https://www.instagram.com/p/CG5MTv4nmEv/

d. https://www.instagram.com/p/CFvXCy7H0fA/

Bonus Chit Chat Links

Influential: https://influential.co

Arm & Hammer Facebook Ad: https://www.facebook.com/reel/3968098100181704

Arm & Hammer Deep Clean Hashtag: https://www.instagram.com/explore/search/keyword/?q=%23ahdeepclean

Just Fix It In Post! Links

Instagram: https://www.instagram.com/justfixitinpostpodcast

Spotify: https://open.spotify.com/show/5u361QqRQhK3E1Z1pEdCYI?si=37807630883943b1

Apple Podcast: https://podcasts.apple.com/us/podcast/just-fix-it-in-post/id1772480410

YouTube: https://www.youtube.com/@JustFixItInPostPodcast

Amazon Music: https://music.amazon.com/podcasts/b3967a4b-0844-4435-a44a-6ed17f8b9dba/just-fix-it-in-post