"Driven by Creativity: Mike Brooks on Revolutionizing Automotive Advertising"

In this episode of Just Fix It In Post!, we sit down with Mike Brooks, the creative mind behind some of Chevrolet’s most iconic campaigns and a Creative Director at McCann Detroit. Mike shares his journey from being a kid mesmerized by cars to crafting global campaigns for brands like Cadillac and Chevrolet.

He delves into the art of storytelling through automotive advertising, the challenges of balancing bold creative visions with corporate constraints, and the impact of global trends on brand identity. Mike also opens up about his experience launching the mid-engine Corvette—a project he describes as a monumental shift for General Motors and the automotive industry at large.

From anecdotes about his early fascination with vehicles to insights on industry challenges, Mike’s story is one of passion, resilience, and relentless creativity. This episode is a must-listen for anyone curious about the intersection of advertising, design, and the automotive world.

Mike Brooks Sites

LinkedIn: https://www.linkedin.com/in/mikebrooksdetroit/

Instagram: https://www.instagram.com/mikebrooksie/

Website: https://mikebrookscreative.com/

Behance: https://www.behance.net/mikebrooksie

YouTube: https://www.youtube.com/@SeniorShapeFitness

Works Discussed In Episode

Netflix "Darkwinds": https://www.netflix.com/watch/81788533?trackId=255824129

Just Fix It In Post! Links

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