Some of the most memorable stories are told out loud.

In fact the first stories to be shared were spoken. So storytelling for business and audio goes hand in hand. But why is spoken word so powerful and how can you maximise your impact when sharing your business story this way?

Joining Katie Flamman today is audio wizard Ally Lang. He runs the UK’s largest independent advertising agency for radio and has also worked at the BBC at a number of radio stations.

He shares his insights into making compelling audio to tell your business story.

Key Takeaways

• The Intimacy of audio - Radio and podcasts have a unique power to connect with listeners on a personal level. By delivering your message directly into their ears, you can create an intimate and engaging experience.
• Knowing Your Audience: Tailoring your storytelling to appeal to your target audience is crucial. Understanding who you're talking to and what platform you're using allows you to fine-tune your message and make it more impactful.
• Building Ongoing Relationships: Storytelling isn't just about one-time engagement; it's about fostering an ongoing relationship with your audience. Ally emphasises the importance of building narratives that hook listeners in, evoke emotions, and keep them invested in your brand.

Guest Information

Want to find out more or work with Maple Street Creative? Here’s the contact info:

maplestreetcreative.co.uk

production@maplestreetcreative.co.uk

Tel: +44 (0) 207 907 0690

Connect with Ally Lang here:

LinkedIn: linkedin.com/in/ally-lang-a2b967161/

Want to reach out to Ally? Get in touch!

allyl@maplestreetcreative.co.uk

To find out more about your host, check out these links:

www.katieflamman.co.uk

Podcast

Voiceover services

Presenting services

Get in touch for a FREE demo read of your script:

katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: @Katieflamman

X / Twitter: @Katieflamman