Let’s talk about something every entrepreneur faces but doesn’t always admit: imposter syndrome. In this episode of Agency Darlings, we’re pulling back the curtain on those moments of self-doubt that make us question if we’re truly qualified for the opportunities in front of us.

We’re diving into how imposter syndrome shows up for agency owners—especially women and those in underrepresented groups—and how it ties into perfectionism, pricing challenges, and the emotional rollercoaster of running a business.

This conversation is packed with real-life examples (including our own), actionable strategies to manage self-doubt, and some much-needed encouragement to help you reframe those uncomfortable feelings as proof that you’re growing and leveling up.

Key Takeaways:

• Why imposter syndrome often affects high-achieving women and marginalized groups.
• The role of self-doubt in agency growth and how to reframe it as a sign of progress.
• Real-life strategies to manage and overcome imposter syndrome.
• The impact of perfectionism on entrepreneurship and pricing decisions.
• How comparison to competitors can fuel feelings of inadequacy—and how to combat it.
• The Dunning-Kruger effect and why more expertise can sometimes lead to more self-doubt.

Show Quotes We Love:

"When you doubt yourself, remind yourself: this opportunity is proof that you’re ready for what’s next."

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Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Visit this link to try Copper CRM today.

This episode is sponsored by our partners at Sked Social. Sked's Social Media Management tools are designed to streamline your workflow, enhance team collaboration, and deliver exceptional results for your clients. Sked is offering a free trial and custom demo to the listeners of this podcast, visit this link to learn more and use code DARLINGS at checkout for 10% off annual plans.

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Connect with Us:

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For all inquiries, contact us at hello@agencydarlings.com

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About Your Hosts:

Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram.

Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on