Agency Darlings

By: Melissa Lohrer Meredith Fennessy Witts
  • Summary

  • Agency Darlings is your insider's guide to the agency world - where we spill the tea on everything from profit margins to problem clients. Hosted by agency consultants Melissa Lohrer and Meredith Fennessy Witts, this podcast offers a fresh perspective on growth strategies tailored specifically for women-led agencies. Whether you're looking to refine your revenue model, increase profit margin or elevate your business to new heights, Agency Darlings provides the guidance and inspiration you need to achieve your goals—on your terms. For all inquiries, contact us at hello@agencydarlings.com
    Copyright 2025 Melissa Lohrer, Meredith Fennessy Witts
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Episodes
  • Boundaries Are the New Black
    Jan 14 2025

    In our season premiere, we're tackling a game-changing topic: Boundaries. Whether you're running an agency or scaling your creative business, this episode is your playbook for setting and maintaining professional boundaries that protect both your energy and your bottom line.

    What to Expect From This Episode:

    The 7 Essential Agency Boundaries You Need

    • Onboarding expectations
    • Working hours
    • Communication protocols
    • Deliverable timelines
    • Scope management
    • Payment terms
    • Offboarding processes

    Key Takeaways:

    • How to set boundaries without damaging client relationships
    • Tools for managing scope creep and last-minute requests
    • Strategies for confidently pricing your services
    • Ways to turn "urgent" weekend emails into Monday priorities
    • Tips for handling out-of-scope requests professionally

    Real Talk Moments:

    We get candid about our own boundary-setting journey, including:

    • When we compromised on pricing (and regretted it)
    • How we learned to stop apologizing for our boundaries
    • The exact language we use to maintain professional boundaries
    • Why confidence is crucial for boundary enforcement

    Special Offer from Our Sponsor: Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Visit this link to try Copper CRM today.

    Connect With Us:

    • Instagram @agencydarlings
    • LinkedIn
    • Join Our Agency Advice Column
    • Email: hello@agencydarlings.com

    About Your Hosts:

    Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram.

    Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram.

    Don't forget to rate, review, and subscribe! New episodes drop every Tuesday.

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    52 mins
  • We’re Back for Season 2!
    Jan 9 2025

    We’re Back for Season 2! 🎉

    Welcome to a brand-new season of Agency Darlings! We’re thrilled to bring you more actionable strategies, inspiring conversations, and expert insights tailored for agency founders and creative business leaders scaling to seven and eight figures.

    This season, we’re tackling some of the biggest challenges agency owners face—while also celebrating your wins. With fresh perspectives, expert guests, and some seriously hot tea, Season 2 is here to empower your growth journey like never before.

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    What to Expect this Season:

    Here’s a sneak peek at some of the episodes you won’t want to miss:

    • Why Boundaries are the New Black
    • Manifesting Growth: Aligning Vision with Action
    • Pipeline Management: Our Hot Tips
    • Scope Creep: Managing Clients with Ease
    • Working Mom Productivity Hacks
    • When to Hire Your #2
    • Building a Network That SELLS
    • Knowing Your Value as a Thought Leader

    And so much more, including guest interviews and insightful discussions designed to help you take your agency to the next level.

    Whether you’re navigating challenges like scope creep or looking for ways to scale your business sustainably, Season 2 will give you the tools, insights, and confidence to grow.

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    When Does Season 2 Drop?

    Mark your calendars! The first episode, where we cover EVERYTHING boundaries, drops 14th January 2025. New episodes will release weekly, so hit subscribe and follow us now to make sure you don’t miss an episode.

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    Connect with Us:

    Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn. Join our Agency Advice Column here.

    For all inquiries, contact us at hello@agencydarlings.com

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    1 min
  • Secrets to Selling an Eight-Figure Agency: Behind the Scenes with Carrie Kerpen
    Dec 17 2024

    As we wrap up this season of Agency Darlings, we’re closing with an inspiring conversation with Carrie Kerpen, the founder of a thriving social media agency. She takes us through her journey of building and scaling her business from the ground up, sharing the challenges, victories, and lessons learned along the way.

    Carrie dives deep into the importance of having a long-term vision, balancing the emotional side of selling, and developing the resilience and confidence needed to succeed as an agency founder - especially for women navigating this industry.

    Some of the topics we cover include, the evolving agency landscape, emphasizing the importance of client relationships, retention, and managing the cyclical demands of agency life. This episode is packed with actionable advice to inspire you at every stage of your journey.

    Key Takeaways:

    • Client Relationships Matter: Building strong relationships and focusing on client retention is more cost-effective than constantly acquiring new clients.
    • Confidence is Key: Belief in yourself and the ability to say no to clients is essential for long-term agency success.
    • Success is a Roller Coaster: Success rarely follows a straight path—expect ups and downs, but stay focused on your goals.
    • Work-Life Balance is Possible: Achieving business growth and maintaining personal life balance is possible with the right mindset.
    • Personal Branding: Strong personal branding can boost your agency's appeal to potential clients and buyers.

    Show Quotes We Love:

    “The truth behind every success story is there's a lot of lessons, failures, and moments of doubts”

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    You can find Carrie on Instagram and LinkedIn

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    Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Visit this link to try Copper CRM today.

    Connect with Us:

    Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn. Join our Agency Advice Column here.

    For all inquiries, contact us at hello@agencydarlings.com

    -

    About Your Hosts:

    Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram.

    Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a...

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    1 hr and 7 mins

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